三山石化公司發(fā)展戰(zhàn)略規(guī)劃.pdf

1、西南交通大學碩士學位論文三山石化公司發(fā)展戰(zhàn)略規(guī)劃姓名：陳敬嚴申請學位級別：碩士專業(yè)：工商管理（MBA）指導教師：周國華2002.9.1玨南交邋犬學碩士研究生學位論文第1i頁ABSTRACTSince1984sanshahpetrolcorporationstartedtodealinluicedpetrolgas，andconstructedsteelvasecheckingstationandluicedpetrolgasrailwa

2、yvehiclecheckingstationandindustrygasstationlater套瓣Yarerelatedtightly譴蠡eachotherandhave如esamemarketingchannelanddependOnthesamecorporationrcSOtlrse。so：lacyhavemuchsynergy殂lebusynessofluicedpetrolgasrailwayveh／clechecki藏g

3、hadhighcashreturninghowever，since1998thebusynessoflutcedpetrolgasWaSnotexpectedNowthesupplyof1uicedpetrolgasisplentywehavetosalemoreand翔艘gas，ButealTllittle。Facingthe毽藏呔markettransactionandcompe。dtlonmethodvarietyandwestg

4、aseasttransformationandthewestexploitationandenteringWTOthesuppliersanddealersarelocatingtheirstrategywetoohavetolocationourcorporationagainatonceThethesisistolayoutthedevelopmentstrategyofSANSHANcorporation，F(xiàn)irst，SUlllu

5、pandforecasttheluicedpetrolgas觸developmentandcompetitionthenannanycorporation聰sou攙eandabilityLastfindoutcorporationadvantagandpotention，allysupplyerandcompeterkeepidealpricepace，avoidcashdifficultyimprovemarketmannagment