南通同飛電容器有限公司發(fā)展戰(zhàn)略研究.pdf

1、南京理工大學(xué)碩士學(xué)位論文南通同飛電容器有限公司發(fā)展戰(zhàn)略研究姓名：陳旭東申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：邵一明20021001里!堡壘笙壅塑望旦立皇查墅壹堡壘望莖墾墮墮塑壅一一AbstractWiththe30years’developmentespeciallyafterthepolicyofreformandopeningtotheoutsideworld，NantongTongfeiCapacitorsCompanyLim

2、ited(TFC)，amediumsizedstaterunenterprise，hasacquiredbrilliantsachievementsThescaleandeconomicprofitsofthecompanyisatthetopofthecapacitorstradeInrecentyears，marketcompetitioniscutthroatDuetotheourcompanymeetsgreatdifficul

3、ties，AtpresentwehavegreatdifficultiesaswellasgoodopportunitiesSituatedatthecrossroadofdevelopment，weneedtolayoutthedirectionofadvancementofoBrcompanyThedevelopmentstrategyplaysanimportantroleinfutureThethesisanalyzestheg

4、eneralenvironment，capacitorindustryenvironment，competitiveenvironmentandinternalenvironmentIntermsoftheSWOTanalyticalmethod，itstudiesthecompetitiveadvantages，disadvantages，opportunityandpotentialthreattoourcompanyItdeter

5、minesthefuturedevelopmentobject：diversificatitmstrategyandinternationalstrategyTheimplementationofdiversificationstrategycalldisperseoperatingrisks，adapttotheenvironmentalchangeInordertoensuretheSUCCESSofenterprisereform

6、themanagementoffersjobopportunitiestolaidoffworkersTheimplementationofinternationalizedoperatingstrategyCanmakefullUSeoftheproductivecapacitydeveloptheinternationalmarket，andlearnthenewmcllllologyandmanagementexperiences

7、fromforeigncountriesTheglobaleconomyneedstheimplementationofinternationalizedoperatingstrategyToensuretheimplementationofdiversificationandinternationalstrategywemusttakepracticalmeasuresonpropertyrightsreform，organizati

8、onalstructure，enterprise’Scorecompetition，humanresources，strategicAlliances，movingtothesuburb，stimulantmechanism，technicalrenovation，cultivatingadvancedenterpriseculture，eteCarryingoutdiversificationandinternationalopera