江蘇興源電力建設(shè)監(jiān)理公司發(fā)展戰(zhàn)略研究.pdf

1、東南大學(xué)碩士學(xué)位論文江蘇興源電力建設(shè)監(jiān)理公司發(fā)展戰(zhàn)略研究姓名：裴愛根申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：仇向洋20021201墨壅塑矍ReasearchofDevelopmentStrategyforJiangsuXingyuanPowerConstructionSupervisionCoAlgellPeiEstabllshedin1994JiangsuXingYuanPowerConstructionSupervisionCo，

2、derivedfromJiangsuPowerConstructionCoandpossesstheadvantageofthisbackground，sharethemostofthepowerconstructionsupervisionmarketAsthenewcenturycomingin，andundertheconditionofboththenationalpowersystemreformsdeeplyandChina

3、SUCCeSsestoentryWTO，thehardrelationshipsamongthenationalpowersystemgovernedbybothindustryandlocalgovernmenthavebeingmeltgenerallyThebodiesofpowerindustryinvestmentandmanagementbecomemultisourcesandinternationalizationAll

4、theseabovemaketheinnerandoutsideenvironmentofpowerconstructionsupervisionindustrychangeableandcompetitionheavilyandthatreformbecomesregularityW“hmoreandmoreheavilycompetitionandchangeableenvironmentJiangsuXingyuanPowerCo

5、nstructionSupervisionCo，amiddleorsmallenterprise，facebothgreatchallengesandopportunitiesInordertogetthecompanystableandhealthdevelopmentandtostrenIgthenitsadvantageandavoiditsweaknessinthecompetition。itisnecessary‘‘tofoc

6、usOllenterprisestrategystudy’’and‘‘toenhancetheenterprisestrategystudy”ThisessayappliesancientstrategytheoryandM’sstrategytheory∞essentialanalysismethodBasedondeeplyanalysisonaspectsofthecompanycoveringfromtheitsbusiness

7、statetoitsinnerandouterenvironmentresourcesandcapabilitiesetc，andconcernwithhowthecompanytosurviveintheenvironmentandestablishandkeepjIscompetitionadvantagethearticleprovidesthebluedrawingsofXingyuanpracticaldevelopments

8、trategyandresearchesandalternativesofthestrategyMeanwhilesomesuggestionsonthestrategyapplicationaregivenThisarticledividedinto4chaptersChapter1一“IntroductionoftheCompanyandtheIndustry”focusesoRspecialtyandopportunitiesof

9、thedevelopmentoftheindustryobtainingprofitmodelofsupervisionenterprise，overviewofJiangsuXingyuanPowerConstructionSupervisionCo，anditspumoseandobjectionsA11ofthesebecomeanalysisfoundationofthisessayChapter2一“AnalysisofStr

10、ategy”firstlyapplythePETSmethod，M’sfive—forcemodel，outelenvlronlnentelementsmatrixevahmtionanalysismethodtostudythemacroaadiodustryenvironmentsfacedbyengineeringsupervisionindustryandstatetileopportunitiesandthreadofthec

11、ompanydevelopmentAndfilrtheranalysis011theadvantageandtheweaknessoftileenterprisearemadefromtileviewofresourcesandcapabilitiesFinallyutilizedtheSWOTmethod，thealternativesofcompany’sstrategiesareprovidedChapter3一“Strategy

12、AImlysisandAIternative”Beginningfromobjectivesanalysis。thischapterstudiesmarketingapproach，innovation，nlfiunizationstrategyandmultisourcestrategyandunionofstrategyItsuggeststrategyof“eulargethesupervisionmarketshareofpow

13、ernetconstructionwithinJiangsuprovincebyformarketingapproach”and“makingaunionwithChinaPowerC01IsultantCo，whopossessthesupportfromtheStatePowerCompany，andkeepingthemarketshareofpowerpointintileprovinceChapter4——“Managemen