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1、The power to do more,The Dell logo; the circle was added in late 2010 .,,Type: PublicTraded as: NASDAQ: DELL SEHK: 4331 NASDAQ-100 Component S&P 500 ComponentIndustry: Co

2、mputer hardware, Computer software, IT consulting, IT servicesFounded: Austin, Texas, U.S.(May 1, 1984),Founder(s): Michael Dell Headquarters:1 Dell Way, Round Rock, Texas, United States Area served: WorldwideKey pe

3、ople:Michael DeLL(Chairman & CEO)Products:Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions,Revenue US$ 63.07 billion (2012) Operating income US$ 4.43 bil

4、lion (2012)Net income US$ 3.49 billion (2012)Total assets US$ 44.53 billion (2012)Total equity US$ 8.91 billion (2012)Employees110,000 (2012)Subsidiaries Alienware, Dell Services Force10, SonicWall, WYSE, SecureW

5、orks, KACE Networks Exanet, Compellent, AppAssure Software, Quest Software, Make Technologies,,,Description,,,,,,,,Dell Inc. (NASDAQ: DELL) is an American multinational computer technology corporation based in 1 Dell Way

6、, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporatio

7、ns in the world, employing more than 103,300 people worldwide.Dell is listed at number 44 in the Fortune 500 list.It is the third largest PC vendor in the world after HP and Lenovo.,,Dell is headquartered in Round Rock,

8、Texas,,Dell's headquarters is located in Round Rock, Texas.As of 2010 the company employs about 16,000 people in the facility,which has 2,100,000 square feet (200,000 m2) of space.As of 1999 almost half of the genera

9、l fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters.,,Michael Saul Dell,He is an American business magnate and author. He is known as the founder and CEO of Dell, Inc.,He is

10、 ranked as the 41st richest person in the world on 2012 Forbes Billionaires list, with a net worth of US$15.9 billion as of March 2012.In 2011, his 243.35 million shares of Dell stock were worth $3.5 billion, giving him

11、12% ownership of the company.,,Technical supportDell routes technical support queries according to component-type and to the level of support purchased:1.Basic support provides business-hours telephone support and nex

12、t business-day on-site support/ Return-to-Base, or Collect and Return Services (based on contracts purchased at point of sale) 2.Dell ProSupport provides 24x7x365 telephone and online support, a selection of 4 or 6-hour

13、 onsite support after telephone-based troubleshooting, and a Mission Critical option with two-hour onsite support, for customers who choose the highest level of support for their most critical hardware assets.,Products,,

14、Dell advertisements have appeared in several types of media including television, the Internet, magazines, catalogs and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the

15、year, offering free bonus products (such as Dell printers), and offering free shipping in order to encourage more sales and to stave off competitors. In 2006, Dell cut its prices in an effort to maintain its 19.2% market

16、 share. However, this also cut profit-margins by more than half, from 8.7 to 4.3 percent. To maintain its low prices, Dell continues to accept most purchases of its products via the Internet and through the telephone net

17、work, and to move its customer-care division to India and El Salvador.,Marketing,,Sponsorships are an integral part of Dell’s marketing mix, allowing us to showcase our technology solutions and build affinity for the Del

18、l brand. An effective sponsorship creates valuable and emotional bonds by closely associating our brand with our customers' passions. We select opportunities that showcase our products and technology solutions, reinf

19、orce our brand personality, and align with our brand and business strategies.,,The inaugural Customer Advisory Panel (CAP) Days kicked off in June 2010 in Round Rock, TX at the Dell headquarters. About 30 customers activ

20、e in social media from across the United States attended the events over two days. Conversations and interactive panels took place in front of the eager ears of many Dell executives and employees across various groups of

21、 the business, to hear firsthand what the attendees think of the brand overall, the products, the website and the customer service.,,Throughout our history, breakthrough thinking at Dell has produced technology innovatio

22、ns that advance not only Dell products, but the global technology industry as well. Top innovators in our engineering community distinguish themselves through ingenuity, intellectual curiosity and inventiveness in delive

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