成也蕭何!敗也蕭何？——對(duì)格蘭仕競(jìng)爭(zhēng)戰(zhàn)略的思考.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文成也蕭何!敗也蕭何？——對(duì)格蘭仕競(jìng)爭(zhēng)戰(zhàn)略的思考姓名：朱洪濤申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：劉保成20040501AbstractThisarticleanalysethecompetitivestrategiesofGalanz，theleadingenterpriseofChinaMicrowaveOvenIndustryIrefertocasestudycombinedwiththeoryres

2、earchFirstly，IintroducethekeypointsofDrMichaelPorter，SCompetitiveStrategyTheoryItincludefiveforcesoftheindustrythreebasiccompetitivestrategiesandvaluechaintheoryetcandparticularlyanalysetheadvantagesanddisadvantagesofcos

3、tleadershipAlsoreviewtheconditionsthatthecostleadershipapplicationneedsSecondly，IstudythestrategychoiceofGalanz，transferfromWeaveIndustrytoMicrowaveOwenIndustry，itspricewartheconditionsthatGalanzhasforcostIeadershipstrat

4、egyandeconomicsofscale，thengettheconclusionthatGalanzbecometheleadingpoweroftheindustryintheworldduetohiscostleadershipstrategyItsinternalbasisiseconomicsofscale，theappearanceisthepricewarThirdly。analysefrOmGalanz，smodel

5、andotherfactors，IgettheconclusionthatpriceandcostarenotthedecisivepointsinthecurrentperiodIfwedefinetheIowcostisthesuccessfulmodel，doesthissuccesswillcontinueThenIcompareandstudythepricewarof—GalanzwiththatofWalmartandfi