沈陽先達條碼技術發(fā)展有限公司“一卡通”市場營銷策略研究.pdf

1、東北大學碩士學位論文沈陽先達條碼技術發(fā)展有限公司“一卡通”市場營銷策略研究姓名：馬巖申請學位級別：碩士專業(yè)：工商管理指導教師：冷克平20050201東北大學碩士學位論文AbStractMarketingTacticResearchOn‘‘MultiftmctionCard’’OfShenyangChinetekBarTechnologyDevelopmentCoLtdAbstractUndertheconditionofcustomma

2、rketinthemodemeconomymarketingisnearlythewholetaskanddutyTherefore，marketingisthemaindutyofanenterpriseItisveryimportanttunanenterpriseShenyangChinetekBarTechnologyDevelopmentCoLtd(ChinetekCompany)hadadoptaseriesofplanto

3、answerupthecompetitionAftertheproductionhadlunchedtomarket，thedevelopmentofsalesanaountisveryslowbecausethetensionofmarketingdevotionisnotenoughSothemoststringentproblemtothecompanyadministratorishowtosolvethemarketingpr

4、oblem，especiallytheproblemofmarketingsalestacticandothertheoriesThearticlewasfinishedonthebaseofthetheoriesonmarketingandstrategyafterpracticeinChinetekCompanyandresearchSWOTwasusedintheanalysisoftheouterenvironmentandin

5、nerconditionsThewritercameoutwitllthemarketingchoosingstrategyof“MultifunctionCard”Suchas：marketorientation，targetchoosingofmarketandmarketsubdivisionAndthemthewritercameoutwiththemarketingtacticof‘MultifimctionCard’Atla

6、st，thewaytoCalTyoutandcontrolwasbroughtforwardThegoalofthearticlewastomakeamarketingstrategyforChinetekCompanyAtthesametime，thewriterhopetoofferideastothesimilarenterpriseKeyWords“MultifunctionCard“ServiceTactic，Marketin