中外合資企業(yè)“本土化”策略研究.pdf

1、華中科技大學碩士學位論文中外合資企業(yè)“本土化”策略研究姓名：吳國慶申請學位級別：碩士專業(yè)：工商管理指導教師：李長江20060425華中科技大學碩士學位論文AbstractWithChinadeepeningitsreformandopeningandtheimplementationofChina’spromisetoTheWorldTradeOrganization，Chinahasoptimizeditsenvironmentofi

2、nvestmentandabolishedtherestrictionofinvestmentstepbystepsoastoexpandthedomainandareaofinvestmentMultinationalcorporationsimplementingthestrategyoflocalizationisthemainstream，butthecomplicationofjointventuresresultsinthe

3、malfunctionofthelocalizationandcorrespondinglymakesitverydifficulttoimplementthestrategyoflocalizationCurrentlymultinationalcorporations’localizationinChinatakesonthreenewtrends，namelythelocalizationofmanagementstaffandr

4、esearchspecialiststaiftechnologyandproductionsupplyThemainmethodsusedinthispaperincludeexemplificationandcomparison，etcThelocalizationofmultinationalcorporationisacomprehensiveconceptwhichcomprisesthelocalizationofproduc

5、tiontechnologyrawmaterialsupplyandphilosophYofmanagementaswellasthelocalizationofpersonnelByanalyzingbothSuccessandfailureintheprocessofjtintventureimplementingthestrategyoflocalization，thispapercomprehensivelyanalyzesth

6、eimplementationofthelocalizationsoastohelpjointventurestoimplementitsuccessfullyOnlyonthepremiseofearnest，equalityandrespecttolocalpersonnel，Callthestrategyoflocalizationcomethrol】【ghdependingonthelocalizationofmarketing

7、，researchanddevelopmentaswellasontheeliminationofculturedifferencethroughcross—culturalmanagementMeanwhile，multinationalcorporation’sstrategyoflocalizationinChinaisaprocessfullofopportunitiesandchallenges，therefore，ourna

8、tionshouldpaymuchattentiontodirectingmultinationalcorporationstodeveloptheirpotentialofoverflowbenefitintheiractividesofresearchanddevelopmentKeywords：thestrategyoflocalizationhumanresourcelocalizationculturaldifferencem