物流服務定制營銷研究.pdf

1、物流服務定制營銷研究菩j：物流服務定制營銷研究本論文是作者在參加以下科研課題基礎上完成的，屬于以下科研課題的一部分：：3’。j課題名稱：物流工程與管理課題來源：“985”特色研究方向項目課題負責：杜漪教授校內賬號：582635●■ABSTRACTAslogisticshasdevelopedintoanewindustryastudyoflogisticsmarketingfromorganizationangleisverysigni

2、ficantFirst，asanorganizationalogisticsenterpriseshouldknowwhatthecustomerwantsandneedsareandsatisfythemMarketingisanimportantfunctionofanenterprise，anditisanimportantwaytocreatecustomersSecond，asthelogisticsmaturesdaybyd

3、aymoreandmorelogisticsenterprisesarefoundedandmanymultinationallogisticscompaniescomeinLogisticsenterpriseshouldimproveitscompetitivepowerbymarketingForthesereasons，thispaperappliesthecustomizationmarketingtheoryintologi

4、sticsmarketingafterrecognizingthepersonalityandcustomizationcharacteristicsoflogisticsSeTvic℃，andtriestosatisfythecustomerneedsbymasscustomizationlogisticsFirstitanalyzesthenecessityandfeasibilityoflogisticsservicecustom

5、izationmarketing，andgetsthepositiveresultThenitconstructsthelogisticsservicecustomizationmarketingwayincludinglogisticsmarketsegmentation，markettargeting，logisticsscrvicemodularitydesignlogisticsservicecustomizationproje

6、ctdesigncustomercustomizationconvenience，customizationcostmanagementandcustomerrelationshipmanagementLogisticsenterprisescanservecustomerswithmodularservicewithlowcostandhighefficiencyLogisticsservicecustomizationproject

7、designchangesthecustomers’personalityneedsintocustomizationprojectCustomizationconveniencemakesSUrecustomerconsumeconvenientlyfromcustomizationexpressionprocess，controlandreactionCustomizationcostmanagementtriesteducecus

8、tomizationcostforcustomertoimproveenterprises’competitivepowerandcustomervalueAtlastlogisticsenterprisestriestobuildgoodrelationshipwithcustomersbycustomerrelationshipmanagementandimprovecustomers’loyaltyatlastKeywords：l