定制手機的營銷渠道研究.pdf

1、北京郵電大學碩士學位論文定制手機的營銷渠道研究姓名：張春鵬申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：蘇靜20050315定制手機的營銷渠道研究北京郵電大學經濟管理學院STUDYTHEMARKETINGClIANNELSoFCVS蕈。蠢蓮lZ囂DC囂L毛P蠢。囂囂AbstractRecentlytelecomcarriercustomizedcellphonehasagreatdevelopmentNotonlythecalTiersin

2、，JapanandKorea。butalSOthecarriersinEuropeandUnitedStatesalSObegantheactionofcellphonecustomization。T蠢epracticealreadyshowsthatceilphonecustomizationhasapromotiononcarrier’SdigitalrelatedbusinessInChina，ChineseTelecomandC

3、hina糯icomopenthisbusinesssince2003。Inthisnewsitumionhowtomakecustomersaceeptthecarrier’SbundleplaniSanewchallengeforthesecarriers。especiallyforthecapabilityof壕eirdistributedsystemsThisarticlewillfocusOilthecarrier’scorre

4、spondedstrategyondistilbutedsystemafterlaunchingcellphonecustomizationThefundamentalresearchincludescellphonecustomization，theoryofdistilbutedsystemanddistributedsystemanalysisofmanufacturesandcarriersbeforecellphonecust

5、omization。ThispartiSthebaseofthemainbodyofthisarticle—distributedsystemanalysisofcustomizedcellphone。Themainpartofthisarticletalksabouttheresearchofmodelofcustomizedcellphonedistributedsystem，keyitemsofsuccessfulmodeletc

6、Itbringsforwardthemethodsofmiddlemanselection，cooperativeformatwithmiddlemanandmiddlemanmanagementetc。Finallyitconcludesthatthekeyiternsofsuccessfulmodel：selectionandmanagementofauthorizedretailerandagent，correspondedcoo

7、perativeformat’buildupwithauthorizedretailerandagentⅥ啦etherselecttheexistingdistributionsystemorswitchtoanewone，themostimportantfactoristhecontrolcapabili夠ofprovinceregioncarrieronagentandexecutivecapabilityofagentSelect

8、ingauthorizedretailerandownedretailerbothmaycome，butauthorizedretailerwillbepriorityiftheselfowneddistributionsystemisnotmatureAttheaspectofcooperationwithagent，goodproductbundleanddigitaldatabusinessandreasonablebenefit