YL電信分公司營銷員工績效優(yōu)化設計與實踐案例研究.pdf

1、IIAbstractWiththeintegrationofChineseTelecommunicationsindustrythelicensegrantof3Gmobilebusiness，thetelecommunicationindustryinChinafmedapatternoffullserviceaccessrivalamongthethreeoperatsofChinaTelecommunications，ChinaM

2、obile，ChinaUnicom.Accdingtothechangeofmarketeconomicenvironment，thethreemajoperatshavesetupstrategicobjectivesdevelopmentstrategies，commencebusinessexpthemarketactively.Basedontherequirementofbeingafullserviceaccessprovi

3、der，ChinaTelecommunicationssetsfththeinnovativestrategyofswitchingtoasyntheticinfmationserviceproviderfromatraditionaltelephoneproviderfocusingoninfmationbasedclients.Therefe，howtokeepcompetitiveadvantageintraditionalbus

4、inessescreatenewcompetitiveadvantageininnovative錯誤！鏈接無效。錯誤！鏈接無效。becomesanimptantsubjectChinaTelecommunicationsshouldstudycarefully.Giventheestablishedfunds，technologysocialresources，thekeyfactsdeterminingtheresultofthega

5、mearetheadministration，managementserviceleveloftheenterprises.However，underlyingallthefactsisthehumanresource，especiallythemanagementonfrontemployeesinmarketing.Becausetechnologycanbeimpted，fundscanberaisedbutakeyemploye

6、ecannotbecopied，animptantproblemallcommunicationenterprisesfaceatpresentishowtodesignadoptaneffectiveperfmancemeasureincentiveschemetopromotetheefftsofallthestaffsespeciallythemanagementmarketingstaffsinimprovingtheirabi

7、litiesofwkingcreatively.Butnow，ChinaTelecommunicationsstillhaven’testablishedakindofincentivemechanismconsideringpersonalperfmanceappraisalremunerationsystem，whichisscientificeffective.Unscientificunsystematicappraisal，s

8、eparatedstructureofincentivemechanism，singularityofincentivefm，subtledifferentiationofincentivecontent，stillexist.ThisschemeisbasedonthefactualsituationofChinaTelecommunications.Itwouldmakesignificanceofarousingtheactivi