論廣告活動的環(huán)境倫理尺度.pdf

1、南京林業(yè)大學碩士學位論文論廣告活動的環(huán)境倫理尺度姓名：王玉娟申請學位級別：碩士專業(yè)：生態(tài)學指導教師：王全權(quán)20070601AbstractAdvertisingactivityisapartofeconomicfield，whichplaysacatalyzingpartinthedevelopmentofsocialeconomyAtthesametime，itisakindofsocialculturalactivityItadvo

2、catessomeconsumptionmeansandvalueconcepts，whichwillguidepeople’SlifestyleandproductionmeansSinceIndustrialRevolution，humankindhasexploitedandconquerednaturalresourcesandcreatedrichmaterialwealthMeanwhile，advertisingactiv

3、ityisnotonlyamethodtospreadinformationandpromoteconsumption，butalsoaconsumptionconcepttomakenewconsumptionandadvocateluxuriousconsumptionTherefore，ithasbroughtaboutsomenegativeinfluencesThefirstisluxuriousandlimitlesscon

4、sumption，whichadvancestheexcessiveconsumptionofthelimitedresourcesontheearthandthreatenshuman’SresistanceThesecondistheendlessgreed，whichdegradeshumankindintotheslaveryofmaterialsGastronomyandmoneyworshipareverypopular，w

5、hichalsointensifiestheconflictbetweenindividualand、societyandcausesallkindsofsocialproblemsTheseannoyingproblemsarethreateninghuman’SexistenceandlivingqualityTherefore，lotsofscholarsbegintothinkthatwehavetocontributethes

6、eproblemstotheirrationallifestyleofhumanbeingsandstarttocriticizetheadvertisingactivityInaddition，theyalsobegintoseekthecorrectlifestyleandproductionmeanswiththecommondevelopmentofhuman，societyandnatureasthegoalUndertheb

7、ackgroundofglobalcrisis，therecomethebasictheoriesandprinciplesofenvironmentalethicsSOastoprovidestrongtheorysupporttotheharmonybetweenhumanandnatureTheprinciplesofenvironmentalethicshavethefollowingconcepts，suchasrespect