我國家電企業(yè)非價格競爭策略研究——以同方多媒體公司為例.pdf_第1頁
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1、安徽大學(xué)碩士學(xué)位論文我國家電企業(yè)非價格競爭策略研究以同方多媒體公司為例姓名:王國芬申請學(xué)位級別:碩士專業(yè):工商管理碩士(MBA)指導(dǎo)教師:吳成頌201204壘幽AbstractChineseeconomicrefomlgoeSthrough30years,Electricalequipment目aduallyfo肋ationofdevelopmentindustWwhichaSoneofearlieSt叩eningtotheoutsid

2、eworld,thehi曲estgcneralad叩tionofthem礬(et研ncipleandcompetitionIndevelopingpIIocess,s仃en酉hofanumberofhouseholdelectricalindustrieshaveasmalltobig丹o、Vth,contr撕ly,manyelectricalindustriesduetotheirinabilitytofacethechallenge

3、鋤deliminatedThe西ob“zationofeconomycause6ercecompetitionwhichelectricalindust珂fIacerisingCost,profitdecreaseandserioushomogenizationofproductsNumerousofcompetitorS矗。ombothdomesticandintemationalcauseelectricalhouseholdind

4、ustriesaretI蜘ngto6nalasuitablecompetitionstrategyFromlastcenturieS90’stotoday,localelectricalhouseholdinduSt^esareforceonpricecompetitionwhichisbecomingfiercer,tIlmtopricewarefinallyThatpricewares舐ouslydismptedthemarketi

5、ngcompetitionrolesNomattersmall0rbigori西nations,mostofth鋤wereinfluencedbythispricewareAsthepro伊essofthed鋤aIldingcustomersandimprov鋤eIltofsocialproductivity,theeffectof研cecompetitionisbecomin2moreobvious,whileitbecomesmor

6、edimculttoplayapartinmarketingcompetitionAstheresult,adoptingthenonpricecompetitionstrategyhaSbecomegeneraltr‘mdofdeVelopmentThisassi孕l(wèi)meIltbaSedonmarketingmanagementprinciple,combinedwithmesocialcU吖entsitllationofeconom

7、icdevelopmentstudyofthelatesttrendandthe向tllredevelopmenttreIldoftllenonp^cecompetitionpolicyAccordingtoanalysisofbotllcW鋤tsimationauldweal(11ess,thenonp矗cecompetitionindeVelopingstageofsocie哆pro伊ess,cons啪erdemanda11dcul

8、turalneedsofthe乎owingconditionshaSbecomethemainstre鋤ofsocialinevita_bilityThenonpricecompetitionmainlyincludesdi行醯entiationstrategy,strate百calliancesstrategy,鋤otionalmarketingstrategy,creatingf鋤ousb啪dstrategy鋤dcommercial

9、sciencecompetitionstrategyTIlisaSsi印111entcombinedwimNonpricecompetitionpolicyresearchofTHTFCEcompanywhichme、耐terworkwim,and鋤alysis’ssyntheticallyhowdoelectncalhouseholdente叩riseswork鶴nonpricecompetitionmeasuresass鋤blyto

10、getinvolvedincompetition鋤dgainacompetitiveedgeThereaSonthesuccessofnonpricecompetitioninthepm“ceofthee11terp^sesandcomesupwithsuggestions鋤dcoulltenTleasuresfortheinsumciellcyItbothimprovescomprehensivecompetitiveforce鋤dp

11、rovidesref打enceforgettingridofcutthroatcompetitionoflocalelectricalhouseholdori舀nations,improVingthequalityofproductsandserviceradicany,andbuildingupbr鋤dimageofente叩rises,gaininglonglastingbenefits鋤dtheabilityofsustajnab

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