上海貝爾阿爾卡特的下一代網(wǎng)絡(luò)競(jìng)爭(zhēng)策略.pdf

1、譬771294後旦火擎碩士學(xué)位論文(工商管理碩士)學(xué)校代碼：10246學(xué)號(hào)：032025367上海貝爾阿爾卡特的下一代網(wǎng)絡(luò)競(jìng)爭(zhēng)策略院系：專業(yè)：姓名：指導(dǎo)教師：完成日期：管理學(xué)院工商管理黃永燕郁義鴻教授2005年4月30日朱堞零032025367黃永燕j：海貝爾J5可爾卡特的下一代網(wǎng)絡(luò)競(jìng)爭(zhēng)燕略AbstractIntraditionalPublicSwitchTelephoneNetwork，thetelecommunicationequi

2、pmentisfulloftelecommunicationtechniquescienceandthusahightechnologyproductA11thefunctionsareintegratedintoonesetofequipmentA11ofthesecausehighertechniquebarriersandinvestmentbarriers，EntrydeterrenceishigherThemarketismo

3、nopolisticmarketThepolicyfactorsandthemarketfactorsoftheearlierperiodmadehlcatelShanghaiBellownedaverystrongmarketpositionandthecompetitionabilitiesintraditionalfixedtelephonenetworkHowever，thedevelopmentofhroadbrandtech

4、notogyopticaltransmissiontechnologyandintegratedcircuitmakesthenextgenerationnetworkbecomethesubstitutetothetraditionalfixtelephonenetworkThenetworktendstoevolveintoaVoiceOverIPnetworkwhichiscalledastheNextGenerationNetw

5、orkIntheNextGenerationNetworktheprotocolswillbestandardizedandopenedTheequipmentswi11besp]ittedintomanysmailerfunctionproductsComparingwiththetraditionalfixtelephonenetwork，themarketentrydeterrencewiiibelowerThemarketwii

6、lbemorecompetitiveFacingthenewsituation，howcantheAlcatelShanghaiBellcompetivemoresuccessfullytostabilizeandstrengthenitscompetitiveadvantageByusingthetheoriesofthetechniquedevelopmentandindustrycompetitiontactics，alistof