基于網(wǎng)絡(luò)的圖書營(yíng)銷攻略.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不包含為獲得掀或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說(shuō)明并表示謝意。學(xué)位黻儲(chǔ)鮐魅簽字魄力，弓年6月8日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解獸似愿有關(guān)保留、使用學(xué)位論文的規(guī)定，有權(quán)保留并向國(guó)

2、家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱。本人授擐枷以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。(保密的學(xué)位論文在解密后適用本授權(quán)書)學(xué)位論文作者簽名：簽字日期：勱侈年參月6日學(xué)位論文作者畢業(yè)去向：工作單位：通訊地址：黝簽咖卜簽字日期：2or弓年電話：郵編：馳p易只8音AbstractFromthedemiseofBertelsmannintheChine

3、semarkettotherepresentativeofpopulartheonlinebookstoreplatformsuchasDangdangonlinebookstore，AmazonflourishinChinaitiscleartoUStheprogressanddevelopmentofnetworktechnologyandconvenientofnetworkinformationflowinginnovatech

4、angesonbooksInternet—marketingThesechangesrevolutionizedthesurvivalstatusofthetraditionalbookstoreandbroughtnewmodeofinformationtransmissiontobooksInternetmarketing，changedeachreaders’booksshoppingformsandtheinformatione

5、xchangingmodesThereadersnolongerneedtochoosethetraditionalrealbookstore，butaccesstoInternettogetanewmodeofanddisseminateinformationfromgettingbooksinformationshoppingbooksreadingsharingReadersCanchooseeachIntemetchannels

6、’anyaspectstogetinformationTheIntemetnotonlychangespeople’lifemode，butalsochangesthereaders’values，impactsonthetraditionalbookmarketenvironmentPublishingcompaniesneedtochanges，morenoveltyandmoredifferencesinthenewnetwork

7、economyTheconvenience，fastingandaseriesgoodpointsofOnlinebookstoreimpactsontraditionalIntemetmarketingindUStryTotraditionalInternetmarketingindustry，thisisbothanopportunityandachallengeThebooksnetworkmarketingtheoryhasno

8、tformedacompletetheoreticalframework，thebookIntemetmarketingpracticalexperiencelacksturningintowordsTostudydepthonthepracticalexperienceofthebooksnetworkmarketingbothindomesticandfromabroad，analysistheInternet—marketingt

9、heorysystemIthasgreatrealisticandpracticalsignificanceThispaperresearchesonbooksIntemetmarketing，ecommerceasresearchbackground，thetheoreticalbasisonIntemetmarketingandbasingonInternetmarketingtheorywiththetheoryandcaseto

10、analysisthemainbattlefieldofIntemetmarketing(channels)，combinewiththegreatvarietyofpromotionaltoolstoanalysisbookskiller(ways)InviewofthepresentsituationofbooksIntemetmarketinginourcountryandproblemsinthebooksnetworkmark