基于顧客選擇的市場(chǎng)策略研究.pdf

1、代號(hào)10701分類號(hào)F274學(xué)號(hào)!竺竺!生右級(jí)公開(kāi)而簧絮手抖掖袁警碩士學(xué)位論文題(中、蔓文)目基于顧客選擇的市場(chǎng)策略研究ResearchOnMarketStrategyBasedOnCustomerChoice作者姓名郭興磊指導(dǎo)教師姓名、職務(wù)王安民教授學(xué)科門(mén)類管理學(xué)學(xué)科、專業(yè)企業(yè)管理提交論文日期二00七年一月AbstractAbstracththecmTcntageour刪u付providers黯facedwithsuchafierce

2、rmarkercompetitionconsoquentlythemarketlmccnaincyisincreasingTocontinuouslymakeandkeepcompetitiveadvantagesoverothersintheuncertaintymarketcompetitionsituationbusinessathomeshouldleamhowtokeepconsumers’concern，gustomersa

3、tisfactioninmindandgetridofthecompetitionbydecreasingpricewhilemakingtheirdecisions，eitherformarketshare01“profitpthpOseInproductscompetitionenvironmentitisquiteimportantforcompaniestoobtainthedynamicinformationaboutthem

4、arketandtoaccuratelyforecastdemandsforeachproductUsingtheoriesandmetho出fix)mdifferent丘eI出andcombiningtheoreticalresearchandempiricalresearchthisthesisexploreshowtoforecastdemandsinmultiproductscompetitionenvironmentThere

5、searchoriginatedfromconsumerschoicebehaviorandbasedontheoryofcustomerchoiceFirstlytheresearchonconsumeranddiscretechoicemodelareintroducedWecaneffectivelycollectimportantinformationaboutthechoicedecisionofconsnmersontarg

6、etmarketFinallyntheresearchtakesintoaccountCOnsumercharacteristicsandbuymgpsychologytogetherwithproductcharacteristiCSandcombinesdiscretechoicemodelstoforecastproductsmarketshareFurthermoretheresultcallbeusedinpricedecis

7、ionandcompetitionstrategyARertheoreticalexplorationthisthesismakesempiricalresearchwithChinasautomobilemarketasthebackgroundWeestablishChinasautomobilemarketshareforecastingmodelTheexperimentationtestifiedthemodelisworth