我國房地產企業(yè)社會責任與經營績效的關系研究.pdf

1、分類號:UDC:密級:學號:405409409077南昌大學碩士研究生學位論文我國房地產企業(yè)社會責任與經營績效的關系研究StudyontheRelationshiPofSocialResPonsibilityandBusinessPerformaneeinChina’5Realestate王巧琳培養(yǎng)單位(院、系):經濟與份理學院指導教師姓名、職稱:余朝暉副教授中請學位的學科門類:管理類學科專業(yè)名稱:會計學論文答辯日期:20n年12月03

2、日答辯委員會主席:黎毅評閱人:_曹小秋梁國萍201!年12月03日AbstraeeABSTRACTInChina，thestudyofsocialresPonsibility15althoughstillinitsinfaney.nowmoreandmoreattentionsmakeittobeaVeryhottoPic.TherealestateindustryisaPillarindustryofnationaleeonomy，W

3、hichhasarelationshiPbetweenPeoPle’slivelihoodandsocialharmony.Butinreeentyears，someProblemsintherealestateeomPanieshaveemerged，fexamPlethelownessofindustryeredibility，taxevasion，malieiousrealestateandstoreroom，Prieesrais

4、ing，nothighqualityhousingand50on，whiousestheWholesoeietytobewidesPreadeoneernedaboutthecorporatesoeialresPonsibilityofrealestate.Inthemeanwhile，PeoPlerequiremorevoieesfeo印oratesoeialresPonsibilityofrealestate.Butsomeseho

5、larsbelievethateorporatesocialresPonsibilitywillredueethecomPany，5businessPerfmanee，therefe，theemPiriealanalysisofthebusinessPerfmaneeimPaetonrealestatewitheorporatesocialresPonsibility，willbethemostimPtantsubjeetofthiss

6、tudy.InthisPaPer，firstofall，there15anoverviewofrelevanttheory，ineludingthemeaningofeorporatesocialresPonsibilityandthetheoretiealarguments，theconcePtofbusinessPerfmanee，theeombinationofsocialresPonsibilityandstakeholdert

7、heory.AndthenthePaperatemPtstoanalyzethestatUsofsoeialresPonsibilityandeommitmentintherealestateindustryanditsrootoftheProblems.Finally.basedonthetheoreticalanalysis，therelationshiPbetweenourrealestatebusinessPerfmaneean

8、dcorporatesocialresPonsibility15emPiricallytested.ThisPaperhasselectedShanghaiandShenzhenA一sharelistedrealestateeomPaniesfrom2006to2009asaresearehsamPle，takenthestakeholdersasthemeasureofsoeialresPonsibility，andestablish

9、edamultiPlelinearregressionmodel.Atlast，amodelanalysisofbusinessPerfmanceimPaetontherealestatewitheorporatesocialresPonsibility15madebytheregressionresults.KeyWords:co甲oratesoeialresPonsibility，businessPerfmanee。stakehol