中國報刊業(yè)的產(chǎn)權(quán)變遷與制度創(chuàng)新——以“21世紀報系”為例.pdf

1、復(fù)旦大學碩士學位論文中國報刊業(yè)的產(chǎn)權(quán)變遷與制度創(chuàng)新——以“21世紀報系”為例姓名：唐大勇申請學位級別：碩士專業(yè)：傳播學指導教師：張海鷹20030428ABSTRACTThisstudyfocusesontheinstitutionalinnovationofChinaMediabyanewperspectiveofPropertyTheoryofNewInstitutionalEconomicsTheFieldworkandIn—dep

2、thInterviewhavebeendonetostudytheeaseofthe21“NewspapersandMagazinesGroupBythecasestudytheresearchhasfoundthattheinstitutionalinnovationistheconsequenceofchanginginthemediaPropertyRightscomponentInChina。bothMediaSystemand

3、MediaMechanismhaveexperiencedimportantchangeswiththePropertyRightsdifferentiationrisinginsomecasesofnewspapersandmagazinesinpast20yearsSince1978，China’snewspapersandmagazinesexperiencedawaveofmarketdrivendevelopmentToday

4、thepurestateownedPropertyRightsinChinesemediaindustrytoacertainextent，hastransformedintomultiownedPropertyRightsInfact，themarefourdifferentforms：stateownedPropertyRights，mediaownedPropertyRights，outsidecapitalPropertyRig

5、hts，foreigncapitalPropertyRightsThemediaPropertyRightsdifferentiationisnotonlytheinevitableoutcomeofmediamarket—drivendevelopment，butalsotheprimedynamicsofChinamediainstitutionalinnovationOfcourse，therearesomeotherfactor

6、sintheprogramofChinamediareform，suchasideachanges，joumalismtheoryinnovationAstoMediaSystem，itisimportanttotreatwiththerelationshipsofthemedia，marketandgovernmentThekeyproblemoftheMediaSysteminnovationisthelegitimizationo

7、fmulti—ownedPropertyRightsAstoMediaMechanism，thecaseofthe215‘CenturyNewspapersandMagazinesGroupindicatesthatmediaenterprisesareaptIotakeamodementerprisemanagementtodevelopinthemarketenvironment，whichisalsodemandedbythemu

8、ltiownersofthemediaPropertyRightsComparativelytheimpactofthePropertyRightschangesontheMediaMechanisminnovationisgreaterthanthatontheMediaSysteminnovationTherefore，thereisaninstitutionalconflictbecauseMediaSystemreformlag

9、sMediaMechanisminnovationAstoChinamediainstitutionalinnovation，itisimportanttofoundmodernenterprisemanagement，takeprofessionalandlegitimatemanagementsystemandpracticeMediaProfessionalManagerKEYWORDSMediaStudy，MediaSystem