戰(zhàn)略規(guī)劃全過程（155頁）

1、.cnMSN:gtemr@戰(zhàn)略規(guī)劃戰(zhàn)略規(guī)劃.cnMSN:gtemr@第三章戰(zhàn)略管理概述....................................................................................................................7第一節(jié)戰(zhàn)略理論發(fā)展概述.................................................

2、...................................................7一、結(jié)構(gòu)學(xué)派....................................................................................................................8二、能力學(xué)派.......................................

3、.............................................................................9三、資源學(xué)派..................................................................................................................11第二節(jié)戰(zhàn)略的概念與體系.........

4、.........................................................................................12一、戰(zhàn)略..........................................................................................................................12二

5、、戰(zhàn)略體系..................................................................................................................14第三節(jié)戰(zhàn)略管理的概念和基本程序..................................................................................17

6、一、戰(zhàn)略管理的概念......................................................................................................18二、戰(zhàn)略管理的特點(diǎn)..................................................................................................

7、....18三、戰(zhàn)略管理的原則......................................................................................................19四、戰(zhàn)略管理基本程序...........................................................................................

8、.......21第四章外部戰(zhàn)略環(huán)境分析..........................................................................................................24第一節(jié)外部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..........................................................................2

9、4一、外部戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................24二、外部戰(zhàn)略環(huán)境的分析技術(shù)......................................................................................26第二節(jié)一般戰(zhàn)略環(huán)境分析

10、..................................................................................................28一、一般戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................28二、宏觀經(jīng)濟(jì)環(huán)境分析...

11、...............................................................................................28第三節(jié)產(chǎn)業(yè)戰(zhàn)略環(huán)境分析..................................................................................................30一、產(chǎn)業(yè)經(jīng)濟(jì)特性分析..

12、................................................................................................30舉例：麻黃制劑產(chǎn)業(yè)經(jīng)濟(jì)特性分析..............................................................................33二、產(chǎn)業(yè)關(guān)鍵成功因素分析...............

13、...........................................................................36舉例：麻黃制劑產(chǎn)業(yè)關(guān)鍵成功因素..............................................................................39三、產(chǎn)業(yè)生命周期分析......................................

14、............................................................40四、產(chǎn)業(yè)變革驅(qū)動(dòng)因素分析..........................................................................................41舉例：麻黃制劑產(chǎn)業(yè)變革驅(qū)動(dòng)因素.......................................

15、.......................................44第四節(jié)企業(yè)戰(zhàn)略環(huán)境分析..................................................................................................45一、特定市場競爭結(jié)構(gòu)..........................................................

16、........................................45二、產(chǎn)業(yè)內(nèi)特定戰(zhàn)略集團(tuán)分析......................................................................................50三、市場占有率分析....................................................................

17、..................................52第五節(jié)外部戰(zhàn)略環(huán)境評(píng)價(jià)..................................................................................................54一、戰(zhàn)略環(huán)境預(yù)測.................................................................

18、.........................................54二、外部機(jī)會(huì)和威脅的歸納..........................................................................................54舉例：麻黃素外部機(jī)會(huì)和威脅............................................................

19、..........................55三、外部戰(zhàn)略環(huán)境評(píng)價(jià)技術(shù)..........................................................................................56第五章內(nèi)部戰(zhàn)略環(huán)境分析.............................................................................

20、.............................60第一節(jié)企業(yè)內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..................................................................60一、內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容...........................................................................................

21、...60二、內(nèi)部戰(zhàn)略環(huán)境分析技術(shù)..........................................................................................62第二節(jié)資源和能力分析.....................................................................................................