公司戰(zhàn)略規(guī)劃全過程

1、戰(zhàn)略規(guī)劃第三章戰(zhàn)略管理概述....................................................................................................................7第一節(jié)戰(zhàn)略理論發(fā)展概述...............................................................................

2、.....................7一、結(jié)構(gòu)學(xué)派....................................................................................................................8二、能力學(xué)派.....................................................................

3、...............................................9三、資源學(xué)派..................................................................................................................11第二節(jié)戰(zhàn)略的概念與體系.......................................

4、...........................................................12一、戰(zhàn)略..........................................................................................................................12二、戰(zhàn)略體系.........................

5、.........................................................................................14第三節(jié)戰(zhàn)略管理的概念和基本程序..................................................................................17一、戰(zhàn)略管理的概念.....................

6、.................................................................................18二、戰(zhàn)略管理的特點(diǎn)......................................................................................................18三、戰(zhàn)略管理的原則...............

7、.......................................................................................19四、戰(zhàn)略管理基本程序..................................................................................................21第四章外部戰(zhàn)略環(huán)境分析..........

8、................................................................................................24第一節(jié)外部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..........................................................................24一、外部戰(zhàn)略環(huán)境的內(nèi)容..................

9、............................................................................24二、外部戰(zhàn)略環(huán)境的分析技術(shù)......................................................................................26第二節(jié)一般戰(zhàn)略環(huán)境分析..............................

10、....................................................................28一、一般戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................28二、宏觀經(jīng)濟(jì)環(huán)境分析.................................

11、.................................................................28第三節(jié)產(chǎn)業(yè)戰(zhàn)略環(huán)境分析..................................................................................................30一、產(chǎn)業(yè)經(jīng)濟(jì)特性分析................................

12、..................................................................30舉例：麻黃制劑產(chǎn)業(yè)經(jīng)濟(jì)特性分析..............................................................................33二、產(chǎn)業(yè)關(guān)鍵成功因素分析.............................................

13、.............................................36舉例：麻黃制劑產(chǎn)業(yè)關(guān)鍵成功因素..............................................................................39三、產(chǎn)業(yè)生命周期分析....................................................................

14、..............................40四、產(chǎn)業(yè)變革驅(qū)動(dòng)因素分析..........................................................................................41舉例：麻黃制劑產(chǎn)業(yè)變革驅(qū)動(dòng)因素.....................................................................

15、.........44第四節(jié)企業(yè)戰(zhàn)略環(huán)境分析..................................................................................................45一、特定市場(chǎng)競(jìng)爭(zhēng)結(jié)構(gòu)........................................................................................

16、..........45二、產(chǎn)業(yè)內(nèi)特定戰(zhàn)略集團(tuán)分析......................................................................................50三、市場(chǎng)占有率分析..................................................................................................

17、....52第五節(jié)外部戰(zhàn)略環(huán)境評(píng)價(jià)..................................................................................................54一、戰(zhàn)略環(huán)境預(yù)測(cè)...............................................................................................

18、...........54二、外部機(jī)會(huì)和威脅的歸納..........................................................................................54舉例：麻黃素外部機(jī)會(huì)和威脅......................................................................................55三、

19、外部戰(zhàn)略環(huán)境評(píng)價(jià)技術(shù)..........................................................................................56第五章內(nèi)部戰(zhàn)略環(huán)境分析..........................................................................................................6

20、0第一節(jié)企業(yè)內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..................................................................60一、內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................60二、內(nèi)部戰(zhàn)略環(huán)境分析技術(shù).............

21、.............................................................................62第二節(jié)資源和能力分析......................................................................................................64一、企業(yè)資源和能力在戰(zhàn)略中的作用及其特點(diǎn).......

22、...................................................64二、財(cái)務(wù)分析..................................................................................................................67三、人力資源分析.....................................

23、.....................................................................73四、企業(yè)能力分析..........................................................................................................75第三節(jié)管理分析..........................