999感冒靈營(yíng)銷策劃書

1、編號(hào)編號(hào)：999感冒靈營(yíng)銷策劃書專業(yè)學(xué)號(hào)姓名課程完成日期完成日期999感冒靈營(yíng)銷策劃方案I目錄目錄.................................................................................................................................................................I1環(huán)境分析....

2、..................................................................................................................................................11.1易感人群..................................................................

3、........................................................................11.2感冒時(shí)間..........................................................................................................................................12

4、市場(chǎng)調(diào)查......................................................................................................................................................12.1問(wèn)卷調(diào)查..........................................................

5、................................................................................12.2采訪......................................................................................................................................

6、............13影響消費(fèi)者購(gòu)買的行為分析......................................................................................................................23.1購(gòu)買偏好....................................................................

7、......................................................................23.2購(gòu)買力..............................................................................................................................................2

8、3.3購(gòu)買條件..........................................................................................................................................24定位.......................................................................

9、.......................................................................................34.1999感冒靈顆粒是中西結(jié)合藥的典范...........................................................................................34.2999感冒靈與治感冒單純的西藥和單

10、純的中藥相比優(yōu)勢(shì)何在？...............................................34.3999感冒靈是如何治感冒的？.......................................................................................................34.4中醫(yī)將感冒分為風(fēng)寒和風(fēng)熱兩型，999感冒靈對(duì)哪一型病人適用？.......

11、................................34.5999感冒靈主治...............................................................................................................................35競(jìng)爭(zhēng)對(duì)手...........................................

12、...........................................................................................................45.1主要對(duì)手.........................................................................................................

13、.................................45.2潛在對(duì)手..........................................................................................................................................45.3直接對(duì)手.................................

14、.........................................................................................................46營(yíng)銷戰(zhàn)略.............................................................................................................

15、.........................................46.1廣告..................................................................................................................................................46.2銷售策略：差異化銷售.............

16、.....................................................................................................56.3售后服務(wù)：真誠(chéng)服務(wù)..........................................................................................................