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1、本科畢業(yè)設(shè)計(jì)（論文）外文翻譯原文：原文：ContentanalysisofcpateblogsasarelationshipmanagementtoolBlogsareoneofthenewestfmsofonlinecommunicationwhichpublicrelations(PR)practitionershavebeguntoexpleasatoolfcpatecommunications(Hill2004Kent2008P

2、teretal.2007Smudde2005).Severalbusinesstrademagazineshavenoticedthenewemergingphenomenon.FexampleinMayBusinessWeek(2005)publishedaspecialreptaboutcpateblogsunderthetitle“Blogwillchangeyourbusiness”showingafewsuccessfulcp

3、ateblogcasesincludingblogsbyGMStonyfieldFarm.AsMarken(2005)arguedblogshavethepotentialtobeaneffectiveefficientcpatecommunicationtoolbecauseoftheuniqueacteristicsfacilitatingbothonetwowaycommunicationbothmassinterpersonal

4、communication.Therefeitisarguedthatblogsofferauniquechannelfacpationtodirectlycommunicatewithitspublicsinanintimatewaythatresemblesinterpersonalcommunicationwhilereachingouttothemassaudience(KelleherMiller2006).Manyresea

5、rchershavesuggestedthatrelationshipmanagementstrategiesusedbetweenanganizationitspublicsareverysimilartothosebetweenintimatepersons(GrunigHuang2000).BasedonthisnotionPRcampaignsoftenadoptrelationshipmanagementstrategiesu

6、sedininterpersonalrelationshipssuchaskeepingincontactwitheachothercommunicatingopenlyshowingcommitments.Owingtotheuniquenatureofblogcommunication–havingbloggersbuildingavirtualcommunitydisseminatingmessagestothemassaudie

7、nce(Btree2005Herringetal.2005HuffakerCalvert2005LawsonBdersKirk2005).Theboundariesbetweenintrapersonalinterpersonalgroupmasscommunicationseemtoblurintheblogosphere.Blogsbeganaspersonaldiariescontainingtheblogauthspersona

8、lreflectionsasanindividualisticintimatefmofselfexpression(Btree2005HuffakerCalvert2005).Personaldiariesarestillthemostdominanttypeofblogsblogauthsoftenfmtheironlineidentityposttheirinnerthoughtsfeelings.Howeverasthescope

9、sizeoftheblogosphereexpsdifferentfmsofblogshaveemergedfunctioningasamediumconnectinguserswithotherusersganizationswiththeirpublics.Theinterconnectednessoftheblogospherefacilitatesdirectconversationsamongalargenumberofpeo

10、ple(Herringetal.2005).Althoughthemajityofblogscontainpersonalthoughtsfeelingsofthebloggersthatarenotintendedfmassdisseminationmessagespostedinblogsaregenerallyopentoanyonewithaninterconnectionunlessrestrictedwithspecialp

11、rogramming(Guraketal.2004).Memebloggersarerecognizingthismasscommunicationpotentialofblogsuseblogstopublishtheiropinionsonpublicissuestodisseminatethemtothemassaudience(TrammellKeshelashvili2005).Acpateblogisauniquefmofb

12、logsthathasbeenexpledbycommunicationpractitionersjustrecently.Smudde(2005p.35)describedcpateblogsas“ahybridofthepersonalblog.Theseblogsarefairlynewfeaturetheinsightsassessmentscommentaryotherdiscoursedevotedtoasinglecomp

13、any.”Sifry(2004)Withthegrowinginterestincpatebloggingresearchliteratureisemergingbutataslowrate.Twostudiesexaminedcommunicationpractitionersviewsadoptionofblogging(Hill2004Pteretal.2007).BasedonasurveywithPRpractitioners

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