媒介生態(tài)系統(tǒng)信息流通研究.pdf

1、湖南大學(xué)碩士學(xué)位論文媒介生態(tài)系統(tǒng)信息流通研究姓名：王娜申請學(xué)位級(jí)別：碩士專業(yè)：新聞傳播學(xué)指導(dǎo)教師：向志強(qiáng)20120529AbstractMediaasthecommunicationtoolandmeans，pla)rsa、，eryimportantroleinthehumancommunicationDisseminationofinformationintheMediaecosystemisavervcomplexsocialpro

2、cesses，eachprocessiScomposebycommunicators，contentinformationcarriers，mediachannels，opinionleaders，audienceandotherelementsandcomponents，eachcomponentorlinkshaveimportanteffecttoitscommunicationInthemediaecosystem，people

3、andmedia，natureandsocietyinteractionsdepend0neachotherthroughtheexchangeofinformation，energyflowandmatterexchangeThispaperanalyzesthemediaecosysteminformationchain，informationnetworkstructureandfunction，combingtheinfluen

4、cefactorsofflowdirectionmediumdiscussestheinformationflowgainandlossofmediaecosystemThroughthestudy，mediaecosystemenvironmentcanbedividedintothenaturalenvironmentandSOCialenvironment，it’Scomponentsincludinginformationdis

5、seminators，producerSconsumersanddecomposersInmediaecosystem，notonlyincludingtheinformationchain，alsoincludestheinformationnetwork，mediaecosystemhavefourfunctionsincludingpurification，specification，cumulativeandserviceThe

6、maindeterminantsofthemanifestationsaresocialfactors，technicalfactors，mediafactorsaswellastheaudiencefactors，thesefactorsarebroughttogethertoformthetransmissionpotentialIngeneral，informationflowsfromhightransmissionpotent

7、ialenergyto10wpropagationpotential，therectioncanbedividedintoladdertypeandtwo100ptype；Intheinformationflowprocess，theinformationwillcontinuetogainandloss0nonehandshouldbuildthegatekeepersinteractive，andstrengthenthecommu

8、nicationpotential”resonance”effect；Accordingtotheloss，mediasystemshoudkeepadaptationtotheincreasingaudience，integratedcommunicationeffect，createequalmIormationenvironment，paymuchattentiontotheeducationofaudiencemedialite