基于成本企劃的新產(chǎn)品開發(fā)項目管理.pdf

1、華中科技大學碩士學位論文基于成本企劃的新產(chǎn)品開發(fā)項目管理姓名：王寶麟申請學位級別：碩士專業(yè)：工商管理指導教師：魯耀斌20090427華 中 科 技 大 學 碩 士 學 位 論 文 華 中 科 技 大 學 碩 士 學 位 論 文 IIAbstract With the competition being fiercer in the domestic market of automobiles, there are higher dema

2、nds for the quality of the car manufacturers, the speed of development from the user side. But with the market prices continuing to drop, and the foreign manufacturers’ accession, the environment of the domestic automobi

3、le manufacturers continue to deteriorate. Under the circumstances, researching on the latest ladder of management of the home and overseas automobile manufacturers would be a powerful means for improving the competitive

4、ability. The effective competition advantages of Japan’s automakers are worth to be learned by us which had showed from the effective combination of planning and project management. First, this article introduced the ide

5、a of the cost control. Started from its definition and found the differences in the guiding idea both from the cost targeting and traditional cost control management. Then the procedures for implementation were introduce

6、d, the architecture and characteristics of the implementation of cost targeting were introduced at last. Secondly, introduced the characteristics of project management based on the cost control which was set in the case

7、of TianLong of Dongfeng Motor Co., Ltd., including the project's organization structure and responsibilities, different views between analysis of project and traditional project management, detailed development proce

8、ss as well as the risk control method for high risk of DFL in implementation of the project. Third, introduced some technical methods often used in the cost targeting mode, VA/VE projects, the cost of BM and Tear Down te

9、chniques. At last, simple talked the development trends of the project management based on the cost targeting. And introduced the problems and some subjects for further research. Keywords: Project Management, Cost Contr