雇主品牌因素構(gòu)成及與企業(yè)績效關(guān)系研究.pdf

1、同濟(jì)大學(xué)經(jīng)濟(jì)與管理學(xué)院碩士學(xué)位論文雇主品牌因素構(gòu)成及與企業(yè)績效關(guān)系研究姓名：彭攀攀申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：彭正龍20090301ABSTRA(了FABSTRACTWiththecomingofknowledgeeconomyandglobalizationtrend，especiallyChina’SentryintoWTOandmoreopenmarkettotheoutsideworld，moreandmoremu

2、ltinationalcorporationshavesteppedintoChina’SmarketAlargenumberofenterprisesfocusthekeypointfromresources，markets，technologytocoretalentsasaresultoftheincreasingcompetitionHowtoattractsuitabletalentsandretainhighlyloyalt

3、yemployees，havebecomethemainissueinthemodembusinessmanagementTheconceptofemployerbrandcomesfromthissocialbackgroundAtpresent，theresearchinthisfieldhasbeenbasedonthedifferentformsofthebestemployerstudy，andstillinthephaseo

4、fthetheorybehindofpracticeTherefore，thispaperisbasedontheformerresearchresults，bydoinganempiricalstudyoftheenterprises’employerbrandfactorcompositionanditsrelationshipwithenterpriseperformanceThispaperfirstlyreviewssyste

5、micallythetheoreticalresearchachievementrelatedtoemployerbrandandenterpriseperformance，andraisestwomainissuewhichneedtoberesolvedThen，throughthesurveydesign，investigation，retrieveandanalysis，thispaperUSeSfactoranalysis，a

6、ndthen，obtainsemployerbrandfivefactors，whichcallbeusedintheappraisalofenterpriseemployerbrandmanagement，includingstrategysystemfactorvaluedrivefactorgrowingdevelopmentfactor，jobnaturefactorandbasicpayfactorInthemeantime，