航空行業(yè)財(cái)務(wù)分析

1、四川大學(xué)錦江學(xué)院 四川大學(xué)錦江學(xué)院Sichuan University Jinjiang College財(cái) 務(wù) 管 理題 目 航空公司財(cái)務(wù)指標(biāo)分析 航空公司財(cái)務(wù)指標(biāo)分析 學(xué)生姓名 學(xué)生姓名 劉華琴 劉華琴 張曉燕 張曉燕 周莉 周莉 謝文俊 謝文俊 吳邦勤 吳邦勤 付鳴 付鳴 學(xué) 號(hào) 110410135 110410135

2、 110410240 110410240110410139 110410139 110410143 110410143110410225 110410225 110410137 110410137指導(dǎo)老師 指導(dǎo)老師 何 瓊 老 師 2011 級(jí)市場(chǎng)營(yíng)銷 航空公司財(cái)務(wù)分析3AbstractWith the reform of China's social econom

3、y, aviation industry has developed as an independent sector from the state-owned enterprises which is enterprise integrating, high monopoly, accurate militarized management. At present, aircraft industry presents the sit

4、uation of tripartite confrontation (China Southern Airlines, China Eastern Airlines, Air China), region act as the tutor, foreign airline penetration.The research at the point of mathematical, combined with method of qua

5、ntitative and qualitative to analyze the financial data about Southern Airlines, China Eastern Airlines, Hainan Airlines, Air China, Shandong Airlines, and according to the connection and consolidation of the Data which

6、root in the internet, at the same time, researching the five companies’ financial statements range from 2009 to 2013. And then come to the conclusion about these firms’ financial status. According to the analysis, we ge

7、t the conclusion that the airline industry in our country has entered low-profit era. We can clearly to see that both five companies’ profit is decline from financial statement, furthermore, we can make the conclusion th

8、at the serious difficulty aircraft industry is facing is the sharp decline in passenger source especially the representative business passengers. Apply to current economic development situation, we summarize the reason a

9、s following, on one hand, due to slow economic development, and domestic high-end business customer is dropping; on the other hand, the increase of airline in quantity lead to more strong business competition. At the end

10、, our group comes up with such advice to the questions. Firstly, the five enterprises should pay attention to development of oversea market; secondly, they should enhance the building of brand to set up the brand image a