中小企業(yè)如何開展電子商務商丘職業(yè)技術學院經貿系畢業(yè)論文

1、商丘職業(yè)技術學院經貿系2011 屆畢業(yè)生論文中小企業(yè)如何開展電子商務 中小企業(yè)如何開展電子商務專 業(yè): 電子商務班 級: 2008 級一班作 者:指導教師:二○一一年四月3目 錄內 容 摘 要····················

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4、···2 一、對電子商務的理解·······························

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6、183;············41. 電子商務基本概念······················

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8、3;···················42．電子商務涵蓋的業(yè)務范圍···············

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10、3;················43.電子商務的主要形式··················&#

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12、····················· 44. 電子商務在社會經濟中的主要表現(xiàn)············&#

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14、······· 4二、中小企業(yè)開展電子商務的必要性··························

15、3;·································5(一) 電子商務發(fā)展現(xiàn)狀分析·

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18、51.全球電子商務發(fā)展現(xiàn)狀··································

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20、#183;·52. 我國電子商務發(fā)展現(xiàn)狀································

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22、#183;· 5（二）中小企業(yè)電子商務應用基本現(xiàn)狀·······························

23、3;··························· 61. 企業(yè)計算機應用水平落后，網絡意識淡薄·····

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25、#183;···· 62. 企業(yè)管理水平落后，經營方式陳舊····························

26、83;··························· 6（三） 中小企業(yè)開展電子商務的優(yōu)勢······

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28、3;··················61．有利于中小型企業(yè)與大型企業(yè)的競爭···············&

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30、; 72.有利于拓寬中小型企業(yè)的市場空間·································&#

31、183;························73.有利于供應鏈從傳統(tǒng)市場向虛擬市場延伸········

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33、#183;···74．使中小型企業(yè)對內部運作和實時控制得以加強·····························

34、··········· 75．增加了中小型企業(yè)的商機，開拓商業(yè)前景······················

35、························ 7三、中小企業(yè)開展電子商務的實施方法·········

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37、#183;········· 7（一）充分做好開展電子商務前的準備·······················

38、3;··································· 71.消除觀念

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41、············ 72.了解網絡，了解市場，了解自身·····················

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43、183;··8（二）選擇適合自身的電子商務模式·······························&

44、#183;······························ 81. 沒有企業(yè)網站的電子商務···&

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46、;···························· 82. 擁有企業(yè)網站的電子商務······

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48、83;························· 9（三）制定企業(yè)開展電子商務的工作計劃········

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50、83;··········· 91.不需自主建站的開展計劃······················

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52、183;··········92.需自主建站的開展計劃························

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54、83;············93.重視人才開發(fā)······················

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56、183;························· 9（四）具體實施計劃，及時評價總結········

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58、3;················101.積極創(chuàng)造條件，循序漸進··················

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60、83;············· 102.結合企業(yè)業(yè)務內容，建立線上顧客服務內容···················&

61、#183;························ 103.借助線上優(yōu)勢，發(fā)展平臺的服務能力········&#

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63、········ 104.提高電子商務平臺運營與實際經營內容的配合度························&#

64、183;············· 105.進行市場性運營與維護····················

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66、#183;············· 106.結合平臺內容，推進線下業(yè)務，創(chuàng)新業(yè)務內容··················

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70、83;··············11 參考文獻·····················

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73、183;······12 后記·····························&

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