工商管理畢業(yè)論文

1、學(xué)校代碼 10126 學(xué)號(hào) 分 類(lèi) 號(hào) 密級(jí) 本科畢業(yè)論文 金蘭港酒店的綠色營(yíng)銷(xiāo)策略研究 學(xué)院、系 經(jīng)管學(xué)院 專(zhuān)業(yè)

2、名稱(chēng) 工商管理 年 級(jí) 學(xué)生姓名 指導(dǎo)教師 年 月 日 Abstract Economic development in the feelings brought about by the improvement in living conditions, p

3、eople also experience an unprecedented level of environmental degradation, shortage of resources, ecological crisis brought about by threats, etc.. A search for harmony between man and nature, resources and ecological ba

4、lance of the rationalization of the use of the concept has gradually become the trend of consumption. In this “green“ consumer driven concept, a new marketing idea - green marketing, has been integrated into the enterpri

5、se to the marketing system, and has emerged as a trend in the development of corporate marketing. This article focuses on the analysis of marketing theory through the analysis of the green on the hotel service industry a

6、nd environmental analysis, to find the hotel to implement green marketing strategies. Select articles of Jinlangang Hotel study found that green marketing strategy hotel formalism and from the hotel there is the operatin

7、g characteristic of the service sector and further from the two aspects of internal and external analysis of the root of the problem. Made in the marketing strategy of the hotel before the macro-environment, the competit

8、ive environment and internal environment of the three aspects of the implementation of the hotel's green marketing environment analysis. And on this basis, the green-star hotel has made the consumer market segmentati

9、on and positioning. The concept of green marketing and hotel service industry is a combination of the characteristics of the hotel to carry out the entry point for green marketing. So this article from the service market

10、ing elements of the five marketing point of view, the hotel to implement green marketing strategies of the specific recommendations are given. Is the first concrete measure to establish the concept of green marketing; to

11、 promote the adoption of green products; the development of the price of green products; description of distribution channels green marketing; the final green to take the promotional marketing approach, so as to bring th