山東農(nóng)業(yè)節(jié)事品牌虛擬代言人設(shè)計研究

1、分類號： 密級：UDC： UDC： 學校代碼：11065碩 士 學 位 論 文山東農(nóng)業(yè)節(jié)事品牌虛擬代言人設(shè)計研究 山東農(nóng)業(yè)節(jié)事品牌虛擬代言人設(shè)計研究劉峰指 導 教 師 王瑞榮 副教授學 科 專 業(yè) 名 稱 設(shè)計藝術(shù)學論 文 答 辯 日 期 2015 年 5 月 23 日AbstractShandong agricultural Festival although the brand has emerged relying on indu

2、strial advantages ofShouguang International Vegetable Science and technology fair, the Qixia Apple Festival, adhere to theinnovation and development of domestic well-known agricultural brand exhibition, but most of thecu

3、rrent Shandong agricultural festival brand identity design pattern, in the homogenization of the state.This paper generally exists in Shandong agricultural festival brand virtual prolocutor design problems,put forward in

4、novative ideas: brand virtual prolocutor model, homogenization of brand identity designproblems, the root cause is due to the lack of brand spirit.This paper reviews research achievements of scholars at home and abroad,

5、entrepreneurs with regardto the core brand identity design and brand spirit, discusses the concept, characteristics and brandvirtual prolocutor compared with star spokesperson, think virtual spokesperson is more suitable

6、 forShandong agricultural festival brand identity design.Then, the author puts forward the path of brand virtual prolocutor design innovation of Shandongagricultural festival. In the design process that needs to be refin

7、ed, highlighting the brand recognitionof its brand culture origin, through the use of prototype theory and Cares temperament typeclassification theory, suitable for the design of the virtual image of the prolocutor, the

8、agriculturalFestival is the value and spirit of the times to perfection, promoting Shandong agricultural festivalbrand competitiveness and influence.Key words: brand design；agricultural Festival； virtual prolocutor ；the