武漢市內(nèi)戶外廣告發(fā)展現(xiàn)狀及對策研究

1、湖北大學(xué)本科畢業(yè)論文（設(shè)計(jì)）I目錄1緒論....................................................................11.1研究背景與意義........................................................11.2文獻(xiàn)綜述.........................................................

2、.....11.3本文研究內(nèi)容..........................................................22城市戶外廣告的的內(nèi)涵....................................................22.1城市戶外廣告的界定....................................................22.2城市戶外廣告的作用.....

3、...............................................22.2.1戶外廣告與城市經(jīng)濟(jì)..................................................22.2.2戶外廣告與城市空間環(huán)境..............................................32.2.3戶外廣告的傳播功能..............................

4、....................33武漢市戶外廣告發(fā)展現(xiàn)狀及存在問題........................................33.1武漢市戶外廣告發(fā)展現(xiàn)狀................................................33.2武漢市戶外廣告的特點(diǎn)..................................................33.3武漢市戶外廣告的一般性

5、問題............................................44對武漢市戶外廣告的對策研究..............................................64.1整合戶外廣告信息承載量................................................64.2放眼全局，增強(qiáng)戶外廣告的整體性...............................

6、.........64.3實(shí)施差異化管理戰(zhàn)略，形成武漢個(gè)性的戶外廣告系統(tǒng)........................74.4政府轉(zhuǎn)變職能，合理規(guī)劃戶外廣告........................................74.5走人性關(guān)懷的戶外廣告路線..............................................84.6堅(jiān)持可持續(xù)發(fā)展戰(zhàn)略..........................

7、..........................85案例分析—武昌中南路戶外廣告調(diào)查分析....................................85.1中南路概況............................................................85.2中南路戶外廣告對目標(biāo)受眾的要求........................................85.3中南路戶外廣

8、告設(shè)置分析...............................................105.4中南路戶外廣告開發(fā)思路...............................................10結(jié)論.....................................................................10參考文獻(xiàn)..........................

9、.......................................12湖北大學(xué)本科畢業(yè)論文（設(shè)計(jì)）IIIWUHANCURRENTSITUATIONCOUNTERMEASURESRESEARCHOFOUTDOADVERTISINGAbstractOutdoadvertisingisthemostancientthemosteconomicalthepublicthemostabundantfmofmedia.Outdoadve

10、rtisinghasgotgreatprogressinsociallifeoftheincreasinglyprominentrolewithsocialprogressurbandevelopmenteconomicprosperity.Asthespacevecttransmissionoutdoadvertisingisanintegralpartofmoderncitywiththetransptationconstructi

11、onurbangreening.Thosesystemsfmedageographicspacethevisualinterfaceofthecity.Outdoadvertisinghasnotonlyplayedanirreplaceablerolefbeautifyeconomicprosperitythecitypromotingemploymentbutalsoitgetmecontroversycausedbymanagem

12、entevenviolentconflict.HowtheOutdoadvertisingpromotetheaurbandevelopmenteachotherratherthantohinderevenconfrontationintheprocessofurbandevelopment.Shoulderingaheavyresponsibilityofurbandevelopmentharmonytheadministratdea

13、lswiththeissuefoutdoadvertisingofhowdolongtermplanningclassificationguideinsteadofmerelyeliminated.Thisquestionhasnotonlybeenanindustrypropositionbutalsobeenathemodernurbanecologicalproblemsrelatedaphilosophythegovernmen

14、tscredibilitysoftpowerimageofcitythebrspreaddiversifiedeconomy.Itneedfrationalanalysisdiscussion.ThispaperattemptstoanalyzethedefinitionofoutdoadvertisingthedevelopmentstatusissuesofWuhanoutdoadvertisingasexamplestothefi

15、eldsurveyofZhongnanRoad’soutdoadvertisingtodiscussthispointofviewinaccdancewithscientificdevelopmentconceptbuildingaharmonioussocietyRequirementsofoutdoadvertisinginWuhansdevelopmentplanningrelatedcountermeasuressuggesti