某房地產(chǎn)項(xiàng)目整體策劃運(yùn)營(yíng)方案

1、0桂林市秀峰區(qū)正陽(yáng)東西巷歷史保護(hù)街區(qū)修繕項(xiàng)目整體策劃運(yùn)營(yíng)報(bào)告整體策劃運(yùn)營(yíng)報(bào)告廣西廣西XXXXXX地產(chǎn)發(fā)展有限公司地產(chǎn)發(fā)展有限公司廣西廣西XXXXXX開(kāi)發(fā)有限公司開(kāi)發(fā)有限公司2（三）新建房工期和裝修質(zhì)量標(biāo)準(zhǔn)......................................................................................................................

2、................................................................................................................................................................................................41（四）改造補(bǔ)償安置方案...............

3、............................................................................................................................................................................................................................

4、...........................................................................................41（五）成本效益分析......................................................................................................................

5、........................................................................................................................................................................................................................42（五

6、）成本控制措施.....................................................................................................................................................................................................................

7、.........................................................................................................................47（六）拆遷戶安置措施.......................................................................................

8、............................................................................................................................................................................................................................

9、.......................47（七）項(xiàng)目建設(shè)工期..........................................................................................................................................................................................

10、....................................................................................................................................................48（八）結(jié)論及建議..............................................................

11、............................................................................................................................................................................................................................

12、........................................................48第四部分區(qū)域商圈及商業(yè)項(xiàng)目分析...................................................................................................................................................

13、.................................................................................................................................................................................49一、項(xiàng)目周邊重點(diǎn)商圈研究.............................

14、............................................................................................................................................................................................................................

15、.................................................................................49（一）桂林市核心商圈：十字街商圈分析.......................................................................................................................

16、...................................................................................................................................................................................49（二）成功引進(jìn)500強(qiáng)：廣運(yùn)沃爾瑪商圈分析..................

17、............................................................................................................................................................................................................................

18、....................................................52（三）聯(lián)達(dá)商業(yè)廣場(chǎng)業(yè)態(tài)分布：........................................................................................................................................................

19、..................................................................................................................................................................52（二）聯(lián)達(dá)商業(yè)廣場(chǎng)售價(jià)、租金、物業(yè)費(fèi)用.....................................

20、............................................................................................................................................................................................................................

21、.....................................53二、南京“1912”商業(yè)項(xiàng)目分析.....................................................................................................................................................................

22、.............................................................................................................................................................54三、類似項(xiàng)目“中心廣場(chǎng)地下街”分析............................................

23、............................................................................................................................................................................................................................

24、..............................................55四、成都“寬窄巷子”項(xiàng)目分析..............................................................................................................................................................

25、....................................................................................................................................................................56五、結(jié)合東西巷項(xiàng)目分析小結(jié)及判斷......................................

26、............................................................................................................................................................................................................................

27、........................................................57第五部分東西巷項(xiàng)目商業(yè)業(yè)態(tài)規(guī)劃...................................................................................................................................................

28、.................................................................................................................................................................................58一、商業(yè)業(yè)態(tài)定位與功能區(qū)域定位..........................

29、............................................................................................................................................................................................................................

30、........................................................................58三、商業(yè)業(yè)態(tài)及地下區(qū)域規(guī)劃方案（待定）...............................................................................................................................

31、...............................................................................................................................................................................58（一）區(qū)域按建筑風(fēng)貌劃分如下.............................

32、............................................................................................................................................................................................................................

33、.................................................................59（二）考慮縱橫交通體系、經(jīng)營(yíng)體系如下：......................................................................................................................................

34、................................................................................................................................................................59（三）結(jié)合縱橫關(guān)系，將項(xiàng)目的區(qū)域業(yè)態(tài)規(guī)劃如下：...................................

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36、.......................60（四）主要業(yè)態(tài)劃分說(shuō)明（略）.....................................................................................................................................................................................

37、.....................................................................................................................................61第六部分東西巷開(kāi)發(fā)和運(yùn)營(yíng)模式.......................................................................

38、............................................................................................................................................................................................................................

39、.....................................61一、項(xiàng)目前期運(yùn)作模式分解.........................................................................................................................................................................

40、.................................................................................................................................................................61（一）前期運(yùn)作模式................................................

41、............................................................................................................................................................................................................................

42、..................................................................62（二）地下人防運(yùn)作要點(diǎn).............................................................................................................................................

43、.........................................................................................................................................................................................62（三）開(kāi)發(fā)商獨(dú)資投入，風(fēng)險(xiǎn)利益并存................

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45、..................................................................62（四）組建銷售團(tuán)隊(duì)，迅速回籠資金........................................................................................................................................

46、..........................................................................................................................................................................62二、項(xiàng)目后期商業(yè)運(yùn)營(yíng)分解....................................

47、............................................................................................................................................................................................................................

48、..........................................................................62（一）零租零售與整租不售兩種方式混合的模式...........................................................................................................................

49、...................................................................................................................................................................63（二）全“獨(dú)資投入”與“共同股份運(yùn)營(yíng)”....................................

50、............................................................................................................................................................................................................................

51、......................................63（三）商業(yè)地產(chǎn)三種運(yùn)營(yíng)模式.......................................................................................................................................................................

52、.......................................................................................................................................................63（四）走特色商業(yè)運(yùn)營(yíng)，建桂林文化“耍都”...............................................

53、............................................................................................................................................................................................................................

54、.......................63第七部分桂林東西巷項(xiàng)目招商策略....................................................................................................................................................................................

55、..............................................................................................................................................64一、招商總體策略....................................................................

56、............................................................................................................................................................................................................................

57、..........................................................64（一）立足桂林、面向廣西，輻射全國(guó)...............................................................................................................................................

58、...............................................................................................................................................................64（二）重點(diǎn)確保主力店引進(jìn)，以“羊群效應(yīng)”吸附中小品牌.................................

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60、.............64（三）集中簽約“聚合效應(yīng)”，形成事件營(yíng)銷的借力點(diǎn).....................................................................................................................................................................................

61、...............................................................................................64（四）大型活動(dòng)引導(dǎo)造勢(shì)，細(xì)致招商工作執(zhí)行到底.....................................................................................................

62、.....................................................................................................................................................................................64二、商家進(jìn)駐要求和原則..........................

63、............................................................................................................................................................................................................................

64、........................................................................................65第八部分桂林東西巷項(xiàng)目開(kāi)街策略...................................................................................................................