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1、FOUNDATIONMChinaITServicesSoftwareCodingFAlphaRapidgrowthinChinasenterprisesoftwareindustryisbeingpropelledbyinnovationpolicysupptthemacroenvironment.Wearebullishonverticalnamesaslowerriskplaysprefervendswithbettervisibi
2、lityreasonablevaluationssuchasGlodonThunisoftVenusTech.MganStanleydoesseekstodobusinesswithcompaniescoveredinMganStanleyResearch.Asaresultinvestsshouldbeawarethatthefirmmayhaveaconflictofinterestthatcouldaffecttheobjecti
3、vityofMganStanleyResearch.InvestsshouldconsiderMganStanleyResearchasonlyasinglefactinmakingtheirinvestmentdecision.FanalystcertificationotherimptantdisclosuresrefertotheDisclosureSectionlocatedattheendofthisrept.=Analyst
4、semployedbynonU.S.affiliatesarenotregisteredwithFINRAmaynotbeassociatedpersonsofthemembermaynotbesubjecttoNASDNYSErestrictionsoncommunicationswithasubjectcompanypublicappearancestradingsecuritiesheldbyaresearchanalystacc
5、ount.June18201909:00PMGMTFOUNDATIONMChinaITServicesSoftwareCodingFAlphaRapidgrowthinChinasenterprisesoftwareindustryisbeingpropelledbyinnovationpolicysupptthemacroenvironment.Wearebullishonverticalnamesaslowerriskplayspr
6、efervendswithbettervisibilityreasonablevaluationssuchasGlodonThunisoftVenusTech.Exhibit1:RatingspricetargetsTickerNewOldThunisoft300271.SZOW26.0018.0844%Glodon002410.SZOW36.0028.8725%VenusTech002439.SZOW32.0024.9528%Yony
7、ou600588.SSOWOW34.6224.8539%Baosight600845.SSOWOW39.0034.3414%Hundsun600570.SSEW65.0064.880%BONC300166.SZEW13.0012.088%Iflytek002230.SZUWUW28.0029.445%Winning300253.SZUW9.0012.8930%RatingCurrentprice(Rmb)UpsidedownsidePr
8、icetargetSource:MganStanleyResearch.SharepricesasofJune132019.Note:WiththisreptYonyouiFlytekarereclassifiedfromGreaterChinaTechnologyHardware(InLine)toGreaterChinaITServicesSoftware(Attractive).IndustryViewGreaterChinaIT
9、ServicesSoftware—AttractiveWeinitiateonChinaITServicesSoftwarewithanAttractiveindustryview.WebelieverisingdemfsoftwareoutsourcedITservicesisbeingdrivenbyChineseenterprisesincreasedfocusoninternalefficiencytocombatslowing
10、toplinegrowthhigherlabcosts.Furthertailwindsarecomingfromtechnologicalinnovation(inareaslikeartificialintelligence)previousunderinvestmentinITbyenterprises(histicallylowITspendingasa%ofGDP)governmentpolicysuppt(favableta
11、xratesthepromotionofdomestictechnologyatradetensions).Gartnerfecasts15%annualrevenuegrowthftheindustryin201821.Welikeverticalplayersftheirlowerrisk.Withtheirdeepindustryknowhowlocalservicescustomerstickinesscustomization
12、expertisewebelieveverticalenterpriseplayersareprotectedfromthethreebiggestthreatstothesoftwaresect:1)globalleaderslikeMicrosoftacle2)newentrantslikeBAT(BaiduAlibabaTencent)3)softwarepiracy.Overthelongtermweseemajpotentia
13、lfenterprisesoftwareintermsofmarketsizerecurringrevenuemarketshareconsolidation.IntheshttomediumtermconsideringthelatecyclenatureofenterprisespendingparticularlyintheprivatesectatSMEsweprefervendsthat1)cantransitiontobus
14、inessmodelswithmerecurringrevenue(SaaS)2)arefocusedonthepublicsect(highcertaintyofgrowth)3)catertocompliancedemslikecybersecurity.Stronglikelihoodofgrowthwarrantsvaluationpremium.TheChineseITservicessoftwaresectisgeneral
15、lyimmunetothecurrenttradetensionsmakingitespeciallyattractivecomparedwithmostofthetechnologyspace.Weexpectstableevenrisingvaluationmultiplesfsoftwarenameshelpedbyfundinflowsfromhardwarenamesexposedtotradetensionsaswellas
16、thescarcityofhighervisibilitygrowthstiesinaslowingmacroeconomy.WebelievefreecashflowmultiplesaremerelevantthanPEmultiplesconsideringthecompaniesdifferentR&Dcapitalizationaccountingpolicieswkingcapitaldynamics.Thevariousb
17、usinessmodelstechnologytrendsdownstreamsegmentscompetitiverisksofsoftwarenamesalsorendertheirterminalvaluessignificantlydifferent.Inadditiontohighergrowthwebelievesustainabilityscalabilitycanjustifypremiummultiples.Ourto
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