福特汽車

1、November 17th, 2002Speaker : Richard ChenVice President of PurchasingFord Lio Ho Motor Company,2,1.Opening Remarks- Exercise2.Ford’s Global Purchasing Overview3.Supply Base Managementi. Supplier Improvemen

2、t Metrics (SIM)ii. Product Development –Advanced Product Quality Planningiii. Production Systems – Lean Manufacturing iv. Material and Logistics Managementv. Cost Reduction (ii,iv, v will not be covered due t

3、o time limit)4.Strategic Purchasing Tools and Processes- Exercise5.Annual Commodity Sourcing Strategy Review,Purchasing Management & Applications,3,公司的成長(zhǎng)演變模式跨國(guó)性公司多元化產(chǎn)品公司只重視 Core Business 的公司- Design 設(shè)計(jì)-

4、Out sourcing: Development & MFG activities 外包開(kāi)發(fā)及 製造- Marketing & Sales 行銷- Service 售後服務(wù),公司成長(zhǎng)演變與採(cǎi)購(gòu)組織職責(zé)的關(guān)聯(lián),公司的成長(zhǎng)演變模式中小企業(yè)單一產(chǎn)品公司 供應(yīng)鏈完整的公司 - Design 設(shè)計(jì) - Development 開(kāi)

5、發(fā)- Mfg. 製造 (Made in Plant 內(nèi)製) - Marketing & Sales 行銷 - Service 售後服務(wù),,,,4,單純採(cǎi)買行為原物料非生產(chǎn)物料生產(chǎn)性物料生產(chǎn)性零件生產(chǎn)性模組,多功能採(cǎi)購(gòu) - 協(xié)力廠品質(zhì)系統(tǒng)輔導(dǎo) - 物流 - 國(guó)外市場(chǎng)採(cǎi)購(gòu) - 期貨市場(chǎng)採(cǎi)購(gòu) - 統(tǒng)合採(cǎi)購(gòu) - 衛(wèi)星式聯(lián)合工廠聯(lián)盟,,採(cǎi)購(gòu)組織及職責(zé),FA

6、O PurchasingCOST TABLESExercise,,8,如何培育採(cǎi)購(gòu)人員來(lái)達(dá)成不同層次的採(cǎi)購(gòu)職責(zé),(I) 運(yùn)用工業(yè)管理系,經(jīng)濟(jì)系, 國(guó)際貿(mào)易系, 電機(jī)系, 機(jī)械系, 化工系, 會(huì)計(jì)系, 電子 商務(wù)系等所學(xué)之專長(zhǎng)(II) 良師益友培訓(xùn)方式(III) 教學(xué)是學(xué)習(xí)最有效的方法(IV) 採(cǎi)購(gòu)人員的 Leadership Behaviors(V) 希望國(guó)內(nèi)大學(xué)大專院校有開(kāi)此課程, 目前福特六和都是自己

7、 訓(xùn)練採(cǎi)購(gòu)人員,9,10,,,Global Purchasing Overview全球採(cǎi)購(gòu)概況,#4 on the Fortune 500在財(cái)星500大排名第4#4 on the Global 500全球500大企業(yè)排名第412% of Global Market Share – 2nd Largest Manufacturer in World擁有全球12%市場(chǎng)佔(zhàn)有率 – 全球排名第二的汽車製造商O(píng)

8、ver 375,000 employees worldwide全球共有超過(guò)37.5萬(wàn)員工110 assembly and manufacturing sites worldwide in 40 countries在40個(gè)國(guó)家擁有110個(gè)裝配和製造據(jù)點(diǎn),FORD FACTS 福特概況,Ford（福特）Mazda （馬自達(dá)）Volvo（富豪）Mercury（水星）Lincoln（林肯）Land Rover（

9、路華）Jaguar（積架）Aston Martin（阿斯頓 ? 馬丁）Total（總計(jì)）,,2001 Production2001年生產(chǎn)情況(number of units) (輛),5,627,000841,000411,000364,000186,000164,000128,0001,0007,722,000,,…AND HOW DOES PURCHASING FIT IN?……採(cǎi)購(gòu)扮演的角色?,7.

10、7 Million Vehicles770萬(wàn)輛汽車,US$90 Billion Annual Turnover900億美元的年?duì)I業(yè)額2000 Production Supplier Parent Companies2000家製造供應(yīng)商母公司5000 Production Supplier Manufacturing Sites5000個(gè)供應(yīng)商生產(chǎn)基地9000 Non-Production Suppliers900

11、0家非生產(chǎn)供又商130,000 Production Parts13萬(wàn)種生產(chǎn)零配件110 Ford Assembly and Manufacturing Sites110個(gè)福特裝配和生產(chǎn)基地Suppliers in 44 Countries供應(yīng)商分佈於44個(gè)國(guó)家,14,FORD GLOBAL PURCHASING ORGANIZATION全球福特採(cǎi)購(gòu)組織,CBG Leader = Customer Business

12、Group Leader（業(yè)務(wù)小組負(fù)責(zé)人) CSO = China Sourcing Office（中國(guó)採(cǎi)購(gòu)小組）,15,SUPPLIER RELATIONSHIP VALUES與供應(yīng)商關(guān)係的重要性,Act Like a Partner to be a Partner像真正的合伙人一樣合作Trust and be Trustworthy信任對(duì)方並且自身值得信任Communicate with Consistency持

13、續(xù)性的溝通Be Fact-Based以事實(shí)為基礎(chǔ)Think Value not Just Price著重價(jià)值而不僅僅是價(jià)格…..to be the Customer of Choice ……成為理想的客戶,16,QUALITY IS OUR TOP PRIORITY品質(zhì)是我們的首要目標(biāo),17,WE WORK TO BUILD QUALITY VEHICLES F

14、OR OUR CUSTOMERS AROUND THE WORLD…我們要為全球客戶製造高品質(zhì)的汽車,…and our suppliers are the foundation of success in vehicle quality供應(yīng)商是我們確保汽車品質(zhì)的基礎(chǔ),18,WHAT DO WE EXPECT FROM SUPPLIERS?我們對(duì)供應(yīng)商的期待?,Every supplier to Ford is expected t

15、o achieve and maintain our Q1 supplier certification每個(gè)供應(yīng)商都需要獲得並保持我們的Q1供應(yīng)商品質(zhì)認(rèn)證The first step is achieving:獲得的第一步QS-9000 ISO 14001,19,OUR SUPPLY QUALITY ENGINEERS WORK WITH YOU ON SITE我們的品質(zhì)技術(shù)工程師參與並協(xié)助現(xiàn)場(chǎng)實(shí)務(wù),The next

16、step is to assign a Supplier Technical Assistant Engineer (STA) who will visit your manufacturing site to:下一步是指派一位技術(shù)輔導(dǎo)工程師(STA) 訪察供應(yīng)商製造現(xiàn)場(chǎng):Check for high quality standards on parts 檢查零件部品是否符合高品質(zhì)標(biāo)準(zhǔn)Ensure robust manufac

17、turing capability確保強(qiáng)勁的生產(chǎn)能力Identify and make plans for areas of improvement對(duì)所需改進(jìn)的領(lǐng)域做改善計(jì)劃Share lessons learned from North America與供應(yīng)商共享北美市場(chǎng)經(jīng)驗(yàn),20,STA ENGINEERS LOOK FOR MANUFACTURING BASICS AND APPROACH TO PLANNING…

18、技術(shù)輔導(dǎo)工程師致力於將製造的基本要點(diǎn)和步驟與供應(yīng)商的規(guī)劃相結(jié)合,Quality Procedures品質(zhì)程序 QS-9000 Quality Operating Systems (QOS) 品質(zhì)操作體系 Failure Mode and Effects Analysis (FMEAs) 失效模式和效果分析 Control Plans 控制計(jì)劃 Pre-Production Part App

19、roval Processes (PPAPs) 生產(chǎn)前零件部批準(zhǔn)程序（PPAPs） Run at Rate Review “批量生產(chǎn)”審核 Employee Readiness / Training Review 員工準(zhǔn)備情況/培訓(xùn)審核 Manage the Change in Manufacturing and Design 管理生產(chǎn)與設(shè)計(jì)所涉及的變化,21,…AND ALSO REQUIR

20、E ON SITE DEMONSTRA-TIONS OF MANUFACTURING CAPABILITY 並且要求在製造現(xiàn)場(chǎng)的實(shí)作驗(yàn)證能力,Sub-supplier Quality Management 二階供應(yīng)商品質(zhì)管理 Control of Incoming Quality 進(jìn)料品質(zhì)的控管 Control Plans/Operator Instructions管控計(jì)劃/操作說(shuō)明 Process Variabil

21、ity Monitoring 製程變異監(jiān)督 Gage Calibration and Use 量具校正及運(yùn)用 Part I.D., Nonconforming Parts Handling, Packaging, Shipping 零件標(biāo)示,不良品處理,包裝和運(yùn)輸 Testing, Engineering Specifications 測(cè)試,工程規(guī)格 Preventive Maintenance (PM)/House

22、keeping* 預(yù)防性維護(hù)/內(nèi)務(wù)管理 Manufacturing Flow and Lean Manufacturing Metrics* 生產(chǎn)流程精益生產(chǎn)衡量 Problem-Solving, Corrective Actions 問(wèn)題的解決,更正措施,22,,ACHIEVING Q1 REQUIRES PROVEN RESULTS,Third-Party Certification of QS-9000 a

23、nd ISO 14001,Acceptable Onsite Assessment by STA Engineer,6 months of production shipping history with no problems,Endorsements from Your Ford Customers (Ford manufacturing plants, Materials Planning and Logistics, Suppl

24、ier Quality, etc.),You have achieved Q1!,,,,,23,WHAT DO WE EXPECT FROM SUPPLIERS ON AN ONGOING BASIS?,Keep your Q1 by maintaining excellence in:QualityEfficiency/Waste EliminationDeliveryHave resources available t

25、o support launches of Ford vehiclesAdvanced product quality planningLaunch readiness reviews onsiteCollaborate closely with Ford to resolve any issues that might arise on part quality or designWe worked together w

26、ith suppliers,24,FORD GLOBAL PURCHASING ORGANIZATION全球福特採(cǎi)購(gòu)組織,CBG Leader = Customer Business Group Leader（業(yè)務(wù)小組負(fù)責(zé)人) CSO = China Sourcing Office（中國(guó)採(cǎi)購(gòu)小組）,25,WHAT IS FORD LOOKING FOR IN CHINA?,World Class QualityCost Adva

27、ntage, Delivered to AssemblyAll PartsStrong Export Track RecordCommitment to Corporate Responsibility,26,BENEFITS FOR SUPPLIERS IN CHINA對(duì)中國(guó)供應(yīng)商的益處,Increased exports增加出口額Improved scale增加生產(chǎn)規(guī)模Exposure to multiple p

28、otential customers in Ford’s global automotive businesses通過(guò)福特全球汽車業(yè)務(wù)而增加與潛在客戶的接觸和瞭解Improved supply chain capabilities 提高供應(yīng)鍊生產(chǎn)能力Access to longer term technological advancements獲得長(zhǎng)期的技術(shù)改進(jìn)Potential to participate in f

29、uture localization opportunities with Ford China今後與福特在中國(guó)進(jìn)行更多地方性合作的機(jī)會(huì)Improved global competitiveness提高全球競(jìng)爭(zhēng)能力,27,AIM TO REPLICATE SUCCESS IN EASTERN EUROPE目標(biāo):複製在東歐的成功經(jīng)驗(yàn),,,,,,1997,1998,1999,2000,2001,$1.4 BILLION（14億美

30、元）,$0,,Quality better than previous sources !!比原有供應(yīng)商具有更好質(zhì)量!!,28,EXAMPLES OF POTENTIAL COMMODITIESSOURCED TO SUPPLIERS IN CHINA 列舉可能向中國(guó)供應(yīng)商採(cǎi)購(gòu)的零組件,SHORT TERM（短期）:Wheels（輪胎）Driveshafts（轉(zhuǎn)動(dòng)軸）Stabilizer Bars（平衡桿）Coil Sp

31、rings （螺旋彈簧）Side Glass （側(cè)窗玻璃）Speakers （揚(yáng)聲器）Die Castings （壓鑄）Batteries （電池）Leaf Springs（鋼板彈簧）,LONGER TERM（中長(zhǎng)期）:Radios/Audio System（收音機(jī)/音響系統(tǒng)）Wiring Harness（線束）Rear Axles（後軸）Half shafts（半軸）Lighting（車燈）Cylinder

32、Heads/Blocks（氣缸頭/體）Exhaust Manifolds（排氣岐管）Camshafts/Crankshafts（凸轉(zhuǎn)軸/曲軸）Intake Manifolds（進(jìn)氣岐管）Balance Shafts（平衡軸）,29,OVERVIEW - FORD OPERATIONS IN GREATER CHINA概述 – 福特在大中華地區(qū)的業(yè)務(wù),,,,,,CAF,NanchangJMC南昌江鈴汽車,,Ford Mo

33、tor China Ltd. (Holding Company)福特汽車中國(guó)有限公司（控股公司）FMCC Representatives Office (Beijing)福特信貸代表處（北京）,,,TaiwanFord Lio Ho(70/30 JV)臺(tái)灣福特六和汽車（70/30合資企業(yè)）,ChongqingChangan-Ford重慶長(zhǎng)安-福特,,,,Beijing北京,Tianjin FMITT福特汽車天

34、津國(guó)際貿(mào)易有限公司,,,,,30,FORD OPERATIONS IN GREATER CHINA福特在大中華地區(qū)的業(yè)務(wù),History of Ford in Greater China 福特在大中華地區(qū)的歷史,31,FORD OPERATIONS IN GREATER CHINA 福特在大中華地區(qū)的業(yè)務(wù),Ford Motor (China) Ltd. Holding Company (100%)福特汽車（中國(guó)）有限公司（100%

35、）50/50 Changan-Ford Joint Venture (Passenger Car) 50/50股權(quán)比例的長(zhǎng)安 – 福特汽車股份有限公司（轎車）30% Ford Equity Investment in JMC (Transit)控制江鈴汽車30%的股份（全順）Marketing, Sales and Service Operations 市場(chǎng)營(yíng)銷、銷售以及服務(wù)業(yè)務(wù)Ford Motor Inte

36、rnational Trading Tianjin (FMITT) 100%福特汽車天津國(guó)際貿(mào)易有限公司（FMITT）100% 控股Other Key Functions: GA, PA, HR, Legal, Finance Business Development & Product Planning其它重要職能：政府事務(wù)，公共事務(wù)，人力資源，法律，融資業(yè)務(wù)發(fā)展以及產(chǎn)品計(jì)劃,32,Ford Lio-Ho Taiw

37、an 臺(tái)灣福特六和汽車Established in 1972於1972年成立70/30 JV Ownership Structure70/30的合資股權(quán)結(jié)構(gòu) CKD OperationsCKD業(yè)務(wù)Located in the City of Chung-Li位於中壢Major Products: Tierra, Mondeo, Escape, Ixion, Pronto, and Econovan

38、主要產(chǎn)品：Tierra, Mondeo, Escape, Ixion, Pronto, and Econovan,FORD OPERATIONS IN GREATER CHINA 福特在大中華地區(qū)的業(yè)務(wù),33,Five Former Components JVs (Visteon Spin-off)五家先前有合資的汽車零部件企業(yè)（隨偉世通獨(dú)立）Shanghai FuHua Automotive Glass (51/49 JV

39、With Yao Hua)上海福華汽車玻璃（與耀華玻璃51/49的合資企業(yè)）Shanghai YanFeng Automotive Trim (50/50 JV With SAIC)上海延鋒汽車內(nèi)飾件（與上汽集團(tuán)50/50的合資企業(yè)）Shanghai Fudian Automotive Electronics (70/30 JV With Shanghai Automation Instrument ) 上海福電汽

40、車電子（與上海自動(dòng)儀表70/30的合資企業(yè)）United Aluminum Radiator Company (50/50 JV With FAW)聯(lián)合鋁散熱器（與一汽集團(tuán)50/50的合資企業(yè)）JiangXi Fuchang Climate System Ltd. (81/19 JV With JMC) 江西福昌汽車空調(diào)系統(tǒng)（與江鈴汽車81/19的合資企業(yè)）,FORD OPERATIONS IN GREATER CHIN

41、A 福特在大中華地區(qū)的業(yè)務(wù),34,Ford Financial Beijing Representative Office福特財(cái)務(wù)北京代表處Established December 1996於1996年12月成立Business Development業(yè)務(wù)拓展Ford Financial China福特中國(guó)財(cái)務(wù)有限公司W(wǎng)orking W/ Gov’t to Establish a Auto Financin

42、g Operation與政府共同建立一家汽車融資企業(yè)Retail and Wholesale Financing for Ford Family Brands為福特的各種品牌進(jìn)行零售及批發(fā)業(yè)務(wù)方面的融資Commence Early 2003 to Support C195 Launch將於2003年初正式營(yíng)運(yùn)，以支持C195的投產(chǎn),FORD OPERATIONS IN GREATER CHINA 福特在大中華地區(qū)的

43、業(yè)務(wù),35,Jiangling Motor Co. (JMC)江鈴汽車有限公司（JMC）A Public Listed Company Under JMC Group Co. (SOE)江鈴汽車集團(tuán)（國(guó)有企業(yè)）下的一家上市公司Ford Has 30% Equity Position福特?fù)碛?0%的股權(quán)Located in Nanchang, Jiangxi Province位於江西省南昌市Major

44、Products: Isuzu-based Commercial & Ford Transit主要產(chǎn)品：五十鈴系列的商用車以及福特全順Profitable Operations During Past Two Years過(guò)去兩年均有贏利表現(xiàn),FORD OPERATIONS IN GREATER CHINA 福特在大中華地區(qū)的業(yè)務(wù),36,Changan Ford Automobile Co. Ltd. (CAF)

45、長(zhǎng)安福特汽車股份有限公司（CAF）50/50 JV With Changan Automobile與長(zhǎng)安汽車組建的50/50合資企業(yè)JV Approved (April, 2001)合資企業(yè)獲得批準(zhǔn)（2001年4月）New Greenfield Facility Under Construction in CQ在重慶的新的廠房及設(shè)備正在建設(shè)中Job#1 Targeted for Early 2003

46、目標(biāo)於2003年初投產(chǎn) First Product Is a Small Passenger Car首要產(chǎn)品為小型轎車 New Retail Network of Ford Franchised Dealers Selected由福特特約經(jīng)銷商構(gòu)成的全新的零售網(wǎng)路已經(jīng)選定,FORD OPERATIONS IN GREATER CHINA 福特在大中華地區(qū)的業(yè)務(wù),37,Changan Ford (CAF) Retai

47、l Distribution Network長(zhǎng)安福特（CAF）零售分銷體系,25 Dealers (3 in 1) – Sales, Service, Parts25個(gè)經(jīng)銷商（三合一）- 銷售，服務(wù)，零部件供應(yīng)Consistent Brand @ Retail Standard統(tǒng)一的品牌與零售標(biāo)準(zhǔn)Sell BU and Locally Produced Ford同時(shí)銷售進(jìn)口以及當(dāng)?shù)厣a(chǎn)的福特汽車,,,,,,,,,,