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1、READING1hourPARTONEQuestions18BEC第三輯高級Test3?Lookatthestatementsbelowatthefiveextractsontheoppositepagefromtheannualreptsoffivemobilephonecompanies.?Whichcompany(ABCDE)doeseachstatement(18)referto?Feachstatement(18)markon

2、eletter(ABCDE)onyourAnswerSheet.?Youwillneedtousesomeoftheselettersmethanonce.?Thereisanexampleatthebeginning(0).Example:0Thiscompanyhasnodirectcompetition.ABCDE1Thiscompanyisstillmakingafinancialloss.2Thiscompanyishavin

3、gpartofitsbusinesshledbyanoutsideagency.3Thiscompanyhasgrownwithoutundueexpense.4Thiscompanyistryingtofindoutwhatthemarketresponsewillbetoanewproduct.5Thiscompanycontinuestolosecustomers.6Thiscompanyaimstotargetaspecific

4、groupofconsumers.7Thiscompanyisfindingitlessexpensivethanbefetoattractnewcustomers.8Thiscompanyhasrationaliseditsoutlets.AOurmanagementteamisdedicatedtodeliveringoperationalexcellenceimprovedprofitability.Inthecomingyear

5、wewillfocusourmarketingonprofessionalyoungadultswhorepresentthehighvaluesegmentofthemarketwho—accdingtoindependentresearch—aremostlikelytoadoptourmeadvancedmobiledataproducts.Customerretentioniscentraltoourstrategywehave

6、beensuccessfulinreversingthecustomerlossofrecentyearsbyloyaltyupgradeschemes.Arestructuringprogrammeresultingfromchangingmarketingconditionshasseenourwkfcescaleddownto6100people.BAstheonlywkoperatinthecountryourmarketing

7、isaimedatexpingthesizeofthemarket.Inthebusinesssectwehavetargetedsmallmediumsizedbusinessesbyofferingstardisedserviceslargecustomersbyofferingtailedtelecommunicationssolutions.Wehavebeenatthefefrontofintroducingnewteleco

8、mmunicationstechnologyserviceshaverecentlydistributed150ofourmostadvancedhsetstocustomerstoassessthelikelydemfadvanceddataservices.Lastyeartheindustryrecognisedourachievementwhenwewonanationalawardftechnologicalprogress.

9、ProtectrhgthecpatememyManycompaniesrisklosingexpertisethroughjobcuts.Butbyanalysinghowstaffinteracttheymaybeabletominimisethedamage.Manystaffhaveknowledgewhichisessentialtotheircompany.Sowhatcanbusinessesdotoavoidlosingt

10、hatexpertisewhenstaffleavetodissuadeemployeesfromkeepingtheirknowledgetothemselvesinthefaceofpossiblejobcutsFirsttheyneedtorecognisetheproblem.Adownturnintheeconomyexposesmanycompanies’lackofcommitmenttounderstingusingth

11、eirpeople’sknowledge.(0)....H.....Unlessthatisthey’vemadeitaroutinesufferedbecauseoflosingknowledgeinthepast.Nextanyattempttostopknowledgewalkingoutofthedomustbehledsensitively.(9)........Employeeswouldbeextremelycynical

12、seeitasanattempttoextracttheiruniqueknowledgewhichtheybelievegivesthemjobsecurity.Strongincentivesareneededtocoaxpeopleintodivulgingtheirexpertisewhenbeingdismissed.(10)........Atfirstsightthismightseemexcessivebutthedis

13、advantagesshouldbeweighedagainstthebeits.Ofcoursenotallknowledgecanbecapturedbytheganisationtumedintoaprocess.(11)........Toindoutwhothese‘knowledgehotspots’arecompaniesneedtoquestiontheirstaffanalysetheirsocialwks.Compa

14、niesshouldn’taskemployeeswhattheyknowbutwhotheywouldaskiftheywantedtoknowaboutdifferentsubjects.(12)........meimptantlytheprocessrevealstheotherswhoalwaysknowsomebodywhoknows.Thelattercanbehighonthelistfredundancybecause

15、managersareunsurewhattheydobecausetheyappeartobeweakperfmers.(13)........Peoplelikethisareoftennotambitiousbuttheycanholdacompanytogether.Themostvaluableknowledgeisoftennotpossessedbythepeoplewhoseemtobestarperfmers.Ifth

16、oseatthecentreofknowledgewkscometobeseenasthemostvaluablepeoplethosewhokeeptheirknowledgetothemselveswilllookvulnerablewhendownsizingisdeemednecessary.(14)........Insuchcompaniestheincentivetoshareknowledgeshouldbeevengr

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