輕資產(chǎn)商業(yè)模式探析與應(yīng)用.pdf

1、華中科技大學(xué)碩士學(xué)位論文輕資產(chǎn)商業(yè)模式探析與應(yīng)用姓名：劉金文申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王韜20091001II華中科技大學(xué)碩士學(xué)位論文AbstractThemostimptantquestionofcommonconcerntotheentrepreneursventureinvestsishowtomaketheenterprisesdevelopsteadilygrowatagoodcliphowtosecureas

2、tablecashflowhowtoenhancecpatevalue.Inrecentyearsfromthemainstreammediatoonlinemediafromthebusinesselitetotheventureinvests“businessmodel“hasbecomeafocalpointintheneweconomy.JustasDruckerhasoncesaidnowadaysthecompetition

3、amongenterprisesisnotthecompetitionofproductsbutthecompetitionofbusinessmodels.Businessmeninvestsareincreasinglyawarethatthebusinessmodelisnotonlythekeypointfthecapitalmarkettoseparatethegoodcpationsfromthebadonesbutalso

4、thecnerstonefacpationtosucceed.Asuccessfulcooperationwillalwaysbreaktheoldrules.Thefocuspointofthedesignofbusinessmodelsistograspthe“customervalue”increasethe“cpatevalue”inthequickestbestway.Thispaperstudieshowtodesignag

5、oodbusinessmodelbasedonitssixconstituentelementshowtodesignasuitablebusinessmodelfWuhanBiologicalCityManagementCompanywhichisundertheoperationof“assetlight”.Inthisthesisfirstlythebackgroundthepurposethesignificanceofthis

6、topicwillbeintroducedabriefsummaryofbusinessmodelswillbegiven.Secondlytheauthintroducesthesixconstituentelementsitsbasictheiesprovesthatagoodbusinessmodelwillbringthecompanycapitalsuniquecpatevalue.Thirdlytheauthwillanal

7、yzehowthebusinessmodelcanmakethe“cpatevalue”growrapidly.Finallythroughtheanalysisofthebiomedicalindustrytheauthwillproposetheestablishmentofan“InternationalBiomedicalCityofWuhan”intheHannanAreawiththeapplicationofthebusi

8、nessmodelundertheoperationofassetlight.Howisthebusinessmodelofcompanieswhichareengagedinthebusinessofthedevelopmentofnewproductsindustryincubationtechnicalservice(temparilynamed“BiologicalCityDevelopmentManagementCo.Ltd.