市場營銷學專業(yè)課程漢英對照表

1、1市場營銷專業(yè)詞匯市場營銷專業(yè)詞匯中英文對照表中英文對照表MarketingManagement營銷管理NewProductsDevelopment新產品開發(fā)ServiceIndustryMarketing服務業(yè)營銷Advertising廣告BusinessNegotiation商業(yè)談判InternationalMarketing國際市場營銷SalesChannels銷售渠道PublicRelationship公共關系ConsumerB

2、ehavi消費者行為SystemsofManagementInfmation管理信息系統MarketingResearch營銷調研accesibility可進入性accessyequipmentmarkets附屬設備市場accountmanagementpolicies客戶管理策略positioning定位additionstoexistingproductlines現有產品線的增加administeredverticalmarketi

3、ngsystems管理式垂直營銷系統marketsegmentation市場細分salespromotion銷售促進advertisingfeedback廣告反饋advertisingfrequency廣告頻率advertisingmedia廣告媒體advertisingreach廣告接受人數advertisingmessage廣告信息advertisingsource廣告信息來源agentdleman代理商allowance折讓alt

4、eration退換AmericanMarketingAssociation美國營銷協會annualmarketingplan年度營銷計劃assurance保證attitudesofconsumers消費者態(tài)度availability可獲得性供貨能力awareness（產品）知曉度知名度babyboomers嬰兒潮出生的一代人backwardchannelsfrecycling回收的后向渠道backwardintegration后向垂直一

5、體化banneradvertisements橫幅標語廣告barcodes條形碼barter實物交易basicphysicalneeds基本生理需要BCGGrowShareMatrix波士頓增長份額矩陣befetests事前測試BehaviScanInfmationResourcesInc.行為掃描信息源公司behaviouralanalysis行為分析behaviouralhierarchies行為層級benchmarking基準ben

6、efitclusters利益群體benefits利益Benz奔馳billing帳單birthrate出生率blanketpurchaseder一攬子采購合同blindpairedcomparisontesting雙盲比較測試bluecollars藍領bottomline底線盈虧一覽結算線brawareness品牌意識認知brextensions品牌擴展brloyalty品牌忠誠度brmark品牌標志brname品牌名稱brpositio

7、ning品牌定位brrecognition品牌識別brstrategies品牌戰(zhàn)略br品牌bringstrategy品牌化戰(zhàn)略bring品牌化brsequity品牌的價值breakevenanalysis盈虧平衡分析breakevenvolume盈虧平衡產量breathofproductasstment產品線的寬度breathdiversityofproductlines產品線的寬度或多樣性bribery賄賂BritishAirways

8、英國航空公司brokers經紀人budgeting預算bundle捆綁BureauofCensus人口統計局businessstrengthrating商業(yè)能力評分businessplan商業(yè)計劃3conjunctivemodel聯合模型consumerdecisionmaking消費者（購買）決策consumergoodschannels消費品分銷渠道ConsumerGoodsPricingActUSA美國消費品定價法案consume

9、rgoods消費品consumermarkets消費品市場consumerneeds消費者需求consumerpackagedgoodsfirms消費者包裝食品公司consumerpromotion消費者促銷consumertests消費者測試consumerhouseholdmarket消費者家庭市場consumersperceptions消費者感知consumption消費contests競賽contingencyplanning權

10、變計劃contractconstruction契約建筑業(yè)contractmanufacturing契約制造業(yè)contractionstrategicwithdrawalstrategy收縮戰(zhàn)略性撤退戰(zhàn)略contractualentrymodes契約式進入模式contractualverticalmarketingsystems合約式垂直營銷系統contributionmarginanalysis邊際貢獻（貢獻毛利）分析contribut

11、rionmargin邊際貢獻controlstrategies控制戰(zhàn)略conveniencefoodstes便利食品商店conveniencegoods便利品convenience服務的便利性CoolWhip清涼維普cooperativeadvertising合作性廣告codinationconflictresolution協調與沖突解決coproduction合作生產cebenefitproposition(CBP)核心利益方案提議c

12、ollarydatamethod推定數據法cpateHQ公司總部cpatescope公司（經營）范圍cpatestrategy公司戰(zhàn)略cpateverticalmarketingsystems公司式垂直營銷系統cpateinstitutionaladvertising團體社會公共機構廣告crectiveaction矯正行動costanalysis成本分析costeffectiveness成本有效性costleadershipstrate

13、gy成本領先戰(zhàn)略costofcapital資本成本costofgoodssold(COGS)產品銷售成本costreductions降低成本產品costvolumerelationship成本數量關系costientedpricing成本導向定價法costplusmarkuppricing成本加成溢價定價法costsbenefitsofmarketingfunctions營銷職能的成本和效益costsofcompetits競爭者成本co

14、stsofdistribution分銷成本countertrade對等貿易coupons優(yōu)惠券courtesy禮貌coverageofgeographicmarket地域性市場的范圍coverageofrelevantretailers相關零售商的銷售范圍credibility信譽creditterms信貸條款criticalassumptions關鍵假設crosselasticity交叉彈性customarypricing習慣性定價法

15、customeranalysis顧客分析customercontact顧客接觸customerdem顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠度customerneed顧客需要customerganizationofsalesfce按客戶組織銷售隊伍customerretention顧客維系保留customersatisfaction顧客滿意度customersegmentpricing顧客