中國(guó)建筑標(biāo)準(zhǔn)設(shè)計(jì)研究所發(fā)行室營(yíng)銷管理制度

1、培訓(xùn)管理資料大全《商務(wù)智庫(kù)》整理培訓(xùn)管理資料大全《商務(wù)智庫(kù)》整理中國(guó)建筑標(biāo)準(zhǔn)設(shè)計(jì)研究所發(fā)行室營(yíng)銷管理制度二○○○○二年五二年五月大量管理資料下載3第七章銷售員激勵(lì)機(jī)制...................................................................................56第八章銷售員的業(yè)績(jī)?cè)u(píng)估.........................................

2、......................................57第九章附則.......................................................................................................58促銷管理制度促銷管理制度..........................................................

3、....................................................6262第一章總則.......................................................................................................62第二章促銷活動(dòng)的組織管理..........................................

4、.................................62第三章促銷方案制定方法...............................................................................62第四章促銷活動(dòng)管理內(nèi)容...............................................................................63第

5、五章產(chǎn)品促銷...............................................................................................64第六章媒體促銷...............................................................................................67第七章促銷效果評(píng)估....

6、...................................................................................70第八章附則.......................................................................................................71營(yíng)銷政策管理制度營(yíng)銷政策管理制度.........

7、.............................................................................................7272第一章總則.......................................................................................................72第二章營(yíng)銷政策組織管理..

8、.............................................................................72第三章營(yíng)銷政策制定方法...............................................................................72第四章營(yíng)銷政策管理內(nèi)容......................................

9、.........................................73第五章價(jià)格政策...............................................................................................73第六章促銷政策..................................................................

10、.............................74第七章專營(yíng)權(quán)政策...........................................................................................74第八章信息政策.................................................................................

11、..............75第九章發(fā)展政策...............................................................................................77第十章營(yíng)銷政策執(zhí)行效果評(píng)估.......................................................................78第十一章附則........

12、...........................................................................................78技術(shù)服務(wù)管理制度技術(shù)服務(wù)管理制度......................................................................................................7979第一章總則

13、.......................................................................................................79第二章技術(shù)服務(wù)的組織管理...........................................................................79第三章技術(shù)服務(wù)形式.................

14、......................................................................79第四章技術(shù)培訓(xùn)...............................................................................................80第五章標(biāo)準(zhǔn)化技術(shù)研討會(huì).................................

15、..............................................81第六章技術(shù)推廣會(huì)...........................................................................................82第七章技術(shù)服務(wù)效果評(píng)估............................................................

16、...................83第八章附則.......................................................................................................84市場(chǎng)調(diào)查管理制度市場(chǎng)調(diào)查管理制度.........................................................................

17、.............................8585第一章總則.......................................................................................................85第二章市場(chǎng)調(diào)查活動(dòng)的組織管理...............................................................

18、....85第三章市場(chǎng)調(diào)查方法.......................................................................................85第四章市場(chǎng)調(diào)查內(nèi)容.......................................................................................87第五章市場(chǎng)環(huán)境調(diào)查.........

19、..............................................................................88第六章市場(chǎng)需求調(diào)查.......................................................................................88第七章營(yíng)銷活動(dòng)調(diào)查.................................

20、......................................................89第八章經(jīng)銷商信用等級(jí)調(diào)查...........................................................................90第九章技術(shù)服務(wù)市場(chǎng)調(diào)查................................................................