上海浦東世紀超級購物廣場項目可行性研究.pdf

1、復旦大學碩士學位論文上海浦東世紀超級購物廣場項目可行性研究姓名：胡音申請學位級別：碩士專業(yè)：工商管理指導教師：陳穎杰2000.4.1、一’壯^士ABSTRACTThispaper，叮heFeasibilityStudyofCenturySuperShoppingMallofShanghaiPudong’，isacaseanalysisarticlewhichrelatedwithprojectfeasibili鑼studyofcomme

2、rcialinvestmentWiththevariationofmacroeconomicsituation，busihessinvestment，apartofcapitalasserts，hascalnethroughstagesofgermination，developmentandinflationfromtheearly1990，8tonowadaysHowever，itbecamesluggishinrecentyears

3、Becauseofthecurrentsituationofrecessionincommercialrealestatetrademndbusinessenterpriseoperation，investorsatehardlywillingtoparticipateinanycommercialinvestmentprojectAnyway，F(xiàn)r／endshipGroup，thethirdlargestbusinessenterpr

4、iseinShanghai，tookthechancetoinvestandbuildahighranksupermarketinPudongLuJiaZuidistrictThispapergivesacompletebackgroundintroductionofFnendshipGroupsnewbusinessinvestment，animpersonalanalysisofadvantagesanddisadvantageso

5、ftheproject，adetailargumentationofmanagementrisk，andaquanfificationaleve／uationoftheinvestmentreturnThispaper，based0nmarketresearchandlargevolumesofdatacollectionteduceandlowertheriskoffutureinvestmentpredictionandenhanc

6、etheinvestmentsafety，benefitedfromMBAcoursesofinvestmentdecisionmakingofwesternprojectsAsaMBAcasestudyarticleandcomparedwiththebasicformatofprojectfeasibilitystudy，thispaperputitsconcentrationmainlyonmarketanalysis，manag

7、ementforecastandfinanceeva／uation，andabridgedthecontentinaspectsofarchitecturalfeature，constructionprocedure，environmentprotectionandurbanplanCaseanalysisisalwaysappreciatedinwritingMBApaperTheprojectwasformallycommenced

8、，whileauthorfmalizedthemanuscriptofthispaperThispaperprovidedthebasisfortheprojectdecision—making，andwhetheritgivesaperfectforecastofthefuturemanagementperformance，letswaitandlookTheauthorwillgoontrackthiscase，andfeedbac