市場(chǎng)份額預(yù)測(cè)和生產(chǎn)與采購(gòu)計(jì)劃系統(tǒng)——在中國(guó)轎車工業(yè)的應(yīng)用.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文市場(chǎng)份額預(yù)測(cè)和生產(chǎn)與采購(gòu)計(jì)劃系統(tǒng)——在中國(guó)轎車工業(yè)的應(yīng)用姓名：錢力顯申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：朱道立20030510ABSTACTWiththetrcndofeconomicglobalizationtheworldwideautomobilegiantsalltrytoutilizetheglobalresourcestooptimizetheinvestment，productdevelop

2、ment，production，procurement，andsaleactivitiesinordertoadaptdiverseenvironmentsandmarketpreferencesTherefore，thesupplychainsinautomobileindustryhavealreadychangedfromlocalnetworkstoglobalcomplexonesChina’Sgovernmenthasdec

3、idedtodevelopourownautomobileindustryintooneofthemostimportantindustriesinChinaWithinthelasttwentiesyears，China’SautomobileindustryespeciallytheCarsectorhasattractedmostglobalautomobilegiants’investmentanditbecomesthewor

4、ld’SbiggestautomobilepotentialmarketBotheconomicglobalizationandfastdevelopmentofChina’scarmarketposethecarmanufacturersalotofdifficulties，includinguncertainmarketandfluctuationdemand，moreandshorterproductlifecycle，quite

5、longleadtimeinglobalprocurement，andseriousdeficiencyofhistoricaldataforaccuracyforecastingTeducesuchcomplexitiesfacedbycarmanufacturers，itisnecessarytoanalyzetheproductandconsumer’ScharacteristicsinthemarketThroughintegr

6、atingtheadvancedmethodsinManagementEconomicsandMarketingScience，wecangainthereasonabledemandforecastingbasedonconsumer’SdecisionbehaviorandthereforeprovidevaluableinformationforcarmanufacturersBasedonabovephilosophythist

7、hesisfirstlysetsupatheoreticsystemwithLegitmodelforforecasthagcarmarketshareThenthisthesisUSeSChina’SCarmarketasanexampletodemonstratethetheoreticsystemandalsoanalyzestheelasticityofcarmarketsharetoproducts’priceanddynam

8、icpricinggamesInordertofacilitatetheforecastingofChina’Scarmarketshare，asoftwaresystemisdesignedandimplementedMoreoverthisthesisfurtherintegratesthemarketshalfeforecastingmethodswithinternalproductionandprocurementplanni

9、ngsystemintheCarmanufacturers，constructinganefficientinformationfeedbackloopanditisahelpfulmethodologytosolvethedifficultiesmetbyChina’SCarmanufacturerKeyWords：MarketShare，F(xiàn)orecasting，ProductionandProcurementPlanning，Chi