企業(yè)新產(chǎn)品評價的理論與實證研究.pdf

1、武漢理工大學(xué)碩士學(xué)位論文企業(yè)新產(chǎn)品評價的理論與實證研究姓名：卜曉銳申請學(xué)位級別：碩士專業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：胡樹華20031101武漢理工大學(xué)碩士學(xué)位論文AbstractWiththethirdscienceandtechnologyrevolution，whichthemainsymbols，areatomicenergy，microelectronicsandnewmaterialThemodernenterprises’de

2、velopmentstrategyfocusontheproductdevelopmentNewproductdevelopmentisrelatedtotheenterprise’SexistenceanddevelopmentTheevaluationofnewproductisanimportantactivityintheprocedureofnewproductdevelopment，whichisthenecessaryto

3、oltorealizethenewproductdevelopmentgoal，thefoundationtoconstitutethenextncwproductstrategygoal，andtheimportantensurancetoimprovetheefficiencyofnewproductdevelopmentNewproductevaluationisadynamicprocessandincludesconceptf

4、iltration，choosingthebestproductdesign，andevaluatingthemarketsaleresultsThispaperresearchesthenewproductevaluationmanagementissues，whichincludenewproductevaluationplan，organizationandcontr01Itstatesthedifficultiesofnewpr

5、oductevaluationandtheresearchmethodwhichcombinesquantitativeanalysiswithqualitativeanalysisBasedontheresearchesofdomesticandoverseasscholars，combinedwiththenewproductdevelopmentprocedure，newproductevaluationcanbedividedi

6、ntonewproductconceptevaluation，newproducttechnologyevaluationandmarketlaunchevaluationaswellasnewproductperformanceevaluationWedesignindexsystemandevaluationmodelsbasedonanalysisofthecharactersofeachstagesInthenewproduct

7、conceptevaluationstage，thefiltrationmethod，whichconsidersrelativeimportanceandeffectofeachfactorofthemulti—scheme，canbemainlyadoptedInthenewproducttechnicalevaluationstage，theAHPcanbeusedtoselectthebestnewproductdesignIn