企業(yè)戰(zhàn)略分析報(bào)告模板

1、企業(yè)戰(zhàn)略管理案例分析報(bào)告（20162017學(xué)年第二學(xué)期）企業(yè)名稱：企業(yè)名稱：小米科技有限公司任課教師：任課教師：張軍班級：級：16級市營1班組別：別：第1組組長：長：二○一七年六月一七年六月成績成績I目錄第1章公司簡介公司簡介...........................................................................................................

2、...................11.1公司背景簡介............................................................11.1.1總述................................................................11.1.2團(tuán)隊(duì)介紹.................................................

3、...........11.1.3小米由來............................................................11.1.4企業(yè)排位............................................................11.1.5主要產(chǎn)品...........................................................

4、.21.1.6研發(fā)能力............................................................21.1.7公司規(guī)模............................................................31.2公司主要目標(biāo)............................................................31.2.1銷售收

5、入............................................................41.2.2營收增長............................................................41.2.3主要業(yè)務(wù)市場占有率..................................................41.3公司的愿景，使命和戰(zhàn)略.........

6、.........................................51.3.1愿景................................................................51.3.2使命................................................................51.3.3核心價(jià)值觀........................

7、..................................61.3.4戰(zhàn)略目標(biāo)............................................................6第2章小米宏觀環(huán)境分析小米宏觀環(huán)境分析................................................................................................

8、..............62.1人口環(huán)境(Demographic)...................................................62.2政治與法律環(huán)境（Political&Legal）.....................................62.2.1移動互聯(lián)網(wǎng)相關(guān)法律政策..............................................62.2.2

9、手機(jī)產(chǎn)業(yè)政策法規(guī)....................................................82.2.3外匯管制............................................................82.3經(jīng)濟(jì)環(huán)境（Economic）....................................................82.3.1國家宏觀經(jīng)濟(jì)數(shù)據(jù)......

10、..............................................82.3.2電子信息產(chǎn)業(yè)發(fā)展?fàn)顩r...............................................112.3.3移動互聯(lián)網(wǎng)行業(yè)發(fā)展?fàn)顩r.............................................122.3.4移動互聯(lián)網(wǎng)行業(yè)發(fā)展趨勢：.............................