住宅小區(qū)開(kāi)發(fā)前期策劃及戰(zhàn)略決策研究.pdf

1、湖南大學(xué)碩士學(xué)位論文住宅小區(qū)開(kāi)發(fā)前期策劃及戰(zhàn)略決策研究姓名：盛革華申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：建筑與土木工程指導(dǎo)教師：鄧鐵軍肖龍20050618住宅小區(qū)開(kāi)發(fā)前期策劃及戰(zhàn)略決策研究IlllIIII_______AbstractInrecentyears，realestateindustryinourcountryhasbeengrownrapidlyandgraduallyturnsintothesupportindustryofthenat

2、ionaleconomySince2003，forthepurposeofregularizingtherealestatemarketandleadingtherealestateindustrytoabrand，scale，rationalnewera，ourcountryissuedaseriesofmacroscopicalpolicyAsthemarketmechanismincreasinglybecomehealthine

3、ss，consumersincreasinglygrownupandthemarketcompetitionincreasinglyturnedtofurious，thatputforwardshigherdemandforlandagentThelandagent’ssynthesisstrengthandscaleareprimetwoconditionsofparticipatingeffectivemarketcompetiti

4、on，whileeffectiveprojectprecedingplanisessentialconditionforlandagentwinningthemarketNowadays，ourcountry’sprecedingplandevelopmentstillstayinapartial，scattered，nonsystemstatebecausethatmostlandagentthinklittleofpreceding

5、planButtheprecedingplan’ssignificanceisemergingalongwithfuriouscompetitionandtheneedofthemarket’sdemandTherefore，todesearchonasetofsystemic，scientificandoperableofprecedingplaninterrelatedinstructionaltheoryandmethodtoin

6、structprecedingplanisofquitepracticalvalueThethesisisrightlyonthisbackground，fromthelandagent’spointofviewtakingtheobjectasresidentialdistrict，aimingatmarketanalysisandorientation，productorientation，priceorientation，prec

7、edingspreadthefourkeycontentandtheirmutualrelationtodoalotofin—depthdiscussionandresearchbyapplyingsystemsengineeringprincipleThereinto，the4P4CTheory，Value—EngineeringandtheGameTheoryhasbeenappliedandhelptosetupmathemati

8、csmodeltowardtherealestate’smarketorientation，residentialdistrict’sfunctionevaluationandthehousing’spriceorientationThatnotonlysupplysuswiththetheoreticsbasistoresolvesomeprobleminprecedingplan，butalsolaysafoundationofpr