畢業(yè)設(shè)計（論文）寧波維科家紡有限公司營銷策略研究

1、長春工程學院畢業(yè)設(shè)計（論文）畢業(yè)設(shè)計（論文）畢業(yè)設(shè)計（論文）寧波維科家紡有限公司營銷策略研究寧波維科家紡有限公司營銷策略研究TheTheMarketingMarketingStrategyStrategyresearchresearchOfOfNingboNingboVekenVekenHomeHomeTextilesTextiles論文題目：論文題目：長春工程學院學生姓名所在院系所學專業(yè)所在班級指導(dǎo)教師教師職稱完成時間：：管理學院：市

2、場營銷：：：講師：長春工程學院畢業(yè)設(shè)計（論文）AbstractOncesomeonesaidhometextileindustrywillbethe21stcenturysunriseindustry.Withtherapiddevelopmentofhometextileindustryintobrcompetitioneraintheindustrytobuildasolidleadingpositionthechallengesf

3、acingtheVekenhometextilenotjustfromarivalisfrommarketenvironmentconsumerbehavichange.SohowtoadjuststrategychooseamostsuitablefthecurrentfmofhometextilecompanystrategyitisVekenletteroneoftheproblemstobesolved.In2008befeVe

4、kengrouphasbeensightsfeignmarketsitspowerfulproductionbasetechnologyproductstogetthefavourofthedomesticmarketbutintheVekencrisisinglobalfinancialcrisisaftertheexptperfmanceofhometextileinfluenceVekenishuge.SoVekengroupwi

5、lllookafreshdevotiondomesticmarket.Howeverinthe1990sChinahometextilemarketbecausethefranchiseappearsrapiddevelopmentrichAnnaLuolaiduringthisperiodthebrsuchasthisrapidlyoccupationdomesticmarket.Vekenhometextilemissedthesh

6、ufflewanttoemergeinthecompetitionitmustberedonemarketingstrategydontwalkunusualway.BystudyingtheeticalresearchonmarketingmixstrategythethesishasanalyzedthestatusquoofVEKEN’sbusinessenvironmentthefutureindustry’smarkettre