畢業(yè)設(shè)計(jì)淺談國(guó)酒茅臺(tái)營(yíng)銷策略

1、哈爾濱理工大學(xué)畢業(yè)設(shè)計(jì)淺談國(guó)酒茅臺(tái)營(yíng)銷策略淺談國(guó)酒茅臺(tái)營(yíng)銷策略DiscussthenationalAbstractwinemaotaimarketingstrategy院、院、系：系：哈爾濱德強(qiáng)商務(wù)學(xué)院哈爾濱德強(qiáng)商務(wù)學(xué)院外語(yǔ)系外語(yǔ)系姓名：名：指導(dǎo)教師：指導(dǎo)教師：系主任：任：年月日哈爾濱理工大學(xué)學(xué)士學(xué)位論文IIDiscussthenationalAbstractwinemaotaimarketingstrategyAbstractFalo

2、ngtimeMaotaiwinecountryreallyfame.ItisalmostasymboloftheIncarnationwinecultureonceknownasthe“Bacchus.“Generallythegradeofthefeasttherearelevelsofconsumergroupsgreetingsentalltodrink“Maotai“proudbutnowMaotaiwinecountryGon

3、gstaggeredbetweenthenbadtheirfragrance.Onthecontrarythepast“l(fā)ittlebrother“Wuliangyehasdominatedwldrankedupscaleliqubossthronethemomentumappearstoberising.Counterfeitimpacttastediscomftbecausethemarketchanges......aspects

4、.TherefestrengtheningthecountryliquMaotaimarketingstrategyconstructionisimminent.Thispaperfirstproposedresearchbackgroundstatuspurposemarketingsituation.Maotaiwinecountrymarketingstrategiesfusinganalyticalmethodsresearch

5、studiesaredescribedusingaSWOTanalysis4PstrategyprofoundanalysisoftheadvantagesdisadvantagesofMaotaistrategiesmarketingstrategicplanningsoastolayasolidfoundation.FinallyMaotaiwinecountrymarketingstrategyproblemsproposenew