手機(jī)零售終端市場(chǎng)的轉(zhuǎn)變趨勢(shì)【外文翻譯】

1、外文翻譯外文翻譯原文MobilephoneterminalmarketchangesinretailtrendsMaterialSource:mobilephoneretailmarketintheserviceofconsumertrendsin2010Auth:JonathanGutmanAtpresentmemeconsumersbuymobilephonesinadditiontovaluethemobilephonebrqua

2、litypricethepurchaseenvironmenttheimpactofmobilephoneserviceattitudehasbecomeoneofthekeyfactsofconsumptionbefeconsumersbuymobilephonesLocationisveryscatteredaslongasphoneswillbuytheirfavite.Butnowmanyconsumerschooseahome

3、appliancechainstesmobilephonechaintheenvironmentservicesfthepurchaserequestmeapparent.Withfiercecompetitioninmobilephoneretailindustrypeopleinadditiontothemobilephonebrqualitypricesensitivethepurchaseenvironmentserviceat

4、titudehasbecomeoneofthefactsofmobilephoneconsumption.“Fourfiveyearsagowhereconsumersbuymobilephonesisveryscatteredaslongasphoneswillbuytheirfavite.Butnowmanyconsumerschooseahomeappliancechainstesmobilephonechainenvironme

5、ntservicesfthepurchaserequirementsmeapparent.“saysoneindustrywhopurchaseconsumerdemhasquietlychanged.“Withthemobilephonemarketcompetitionthosewhopurchaseontheshoppingenvironmenttheshoppingatmosphereprofessionalservicesto

6、furtherenhancetherequirements.“MinistryofMusicLanguagepresidentofChinasretailbusinesssaidChouMingxirichmobileproductsprofessionalservicesistowinconsumerrecognitionthepremisemeimptantlycreateeasycomftabletotheconsumerpurc

7、haseexperience.ChinaZhongguancunITonlinemarketresearchsitedatavalidationoftheChouMingxiofthisviewaccdingtomarketresearchcentertoprovidemobileconsumerbehaviZDCreptshowsthat31.7%ofconsumerschoosetobuymobilephoneschainoffra

8、nchisestesasthemainchannelfarfarmethantheretailpurchaseyoucaneasilyupdatethematchingaccessiesapplicationdownloadmobilebeautysoon.FirstthemobilephoneserviceconsumertothechangeinconsumerMusicbyChouMingxipresidentofChinasre

9、tailbusinesssaid:“Asthemobilemarketcompetitionintensifiesrichmobileproductsprofessionalservicesistowinthepremiseofconsumerrecognitionmeimptantlycreatearelaxedcomftabletotheconsumerpurchaseexperience.“marketingresearchcen

10、tertoprovidemobileconsumerbehaviZDCreptalsoshowsthat31.7%ofconsumerschoosetobuymobilephoneschainoffranchisestesasthemainchannelfarmethanthelargescaleshoppingmallsasinglecellphonecounter.Changesinconsumerpurchasebehavihas

11、arousedtheconcernofmobilephoneretailerwhentheymaturerationalconceptofconsumptionincreasingthemobilephoneretailermustpayattentiontochangesinthewayconsumerspurchasearealsonecessarytoestablishthececompetitiveedgemobilephone

12、retailer.Musicbyphonethatthecurrentretailmarkethaveshownconsumptionofproductsfromasimpleintegratedservicestothetransfmationofconsumptionthistrendmusichasmadeapositiveadjustmentoflanguage:closeattentiontothetargetconsumer

13、groupssubtlewayoflifechangesinconsumptionconceptofinfluencingfactsnotonlydomeetconsumerdemmeimptantistogetmethantheyexpecttheserviceexperience.Currentlythemusicisalreadyathundredsofstesacrossthecountrylaunchedabrpromotio

14、nprojectsnamelyitscoHangJinFeihongNewAsiaSnapshotsotherretailbrsinthedomainofthetimesupgradetotheunifiedste“Lelanguagecommunication“whileBeijingShanghaiotherplacesisalsointensepreparationsftheflagshipstewhichisexpectedto

15、beopenedattheendoftheyear.SecondtoprovideonestopshopfthepurchaseBetweenthemobilephoneretailchainprofessionalscurrentlythereisaserioushomogenizationthelackofoperatingineachothersdifferences.Sofocusonmusiclanguageservicesi

16、ntheserviceaspectsoftheprojecttoexpexplemeettheneedsofpotentialconsumers.Throughdifferentiatedshoppingexperiencetoestablishthebrimageofthemusiclanguage.Musicbytheretailindustryfthefirsttimeinthemobilephonemade“8Ashop“con