全球化背景下全球營銷戰(zhàn)略對企業(yè)的作用【外文翻譯】

1、1外文翻譯外文翻譯原文Underthebackgroundofglobalizationglobalmarketingstrategytoenterprisesrole1.Globalizationprovidesfoundationsadvantagesfenterprisestocarryoutglobalmarketingstrategy.1.1Globalizationespeciallyeconomicglobalizatio

2、nculturalglobalizationbringspositiveinfluencefenterpriseglobalmarketing.Thisisthefoundationofenterpriseglobalmarketing.Economicglobalizationmakestheglobaltradebecomepossibleculturalglobalizationinfluencesthecustomer’shob

3、byonmerchise.Bothofthemprovideadvantagestoenterprisesglobalmarketing.1.2Thecomparativeadvantagesofglobalizationprovidefavablefactsfenterpriseglobalmarketing.Economicglobalizationprovidesabroadstagefallthecountriestobring

4、theircomparativeadvantagesintoplay.Throughoptimizingresourcesallocationaroundthewldenterprisesachievetheinternationaldivisionoflab.Comparativeadvantagesmakeenterprisesindifferentcountrieschoosecheapercapitalwhichmakesent

5、erpriseshaveopptunitiestoprovidemelowpricedhighqualitygoodsfcustomersgetcompetitiveadvantagesaccdingly.2.Globalmarketingstrategycaneffectivelyimprovebusinessperfmancefmultinationalcpationsaroundthewld.Thisistheprerequisi

6、teftheemergencedevelopmentofglobalmarketingthey.Althoughthecomplexityofempiricaltestisn’tstillenoughtofullyprovethisconclusiontherelatedcomprehensivemodelshavebeenverifiedprovedthatglobalmarketingstrategymakesgreatinflue

7、nceimptantcontributiononcompany’sbusinessperfmance.3.Fthetwotheiesofmarketingstrategythatiscountrystrategyglobalstrategy.Weshouldcrossusethemaccdingtoactualsituation.3.1Therearetwoextremesofglobalmarketingstrategythatiss

8、tardizationadaptivestrategy.Theytendtodifferentindustriesmarketsrespectivelybut1viewpoints.5.IGMSmodelintegratedthreeviewpointstwotheiesofmarketingstrategyhelpfulfmultinationalcpationstocomprehensivelyimprovetheglobalmar

9、ketingmanagementlevel.Thismodelfullyconsideredtheinfluenceoninternalexternalfactsfmulitnaitonalcpationstodevelopglobalmarketingstrategystardizationresourceallocationcodinationofglobalmarketmanagementbyintegration.Italsoc

10、onsideredtheeticalpracticalproblemsofglobalmarketingstrategysuchasglobalproductdevelopmenttheglobalbrpositioningetc.Allthesemakemultinationalcpationscaneffectivelycodinatetherelationshipbetweeninternalexternalenvironment

11、factsstrategicfactsinoperation.InconclusionbyvirtueofIGMSmodelitcaneffectivelyreduceunnecessarycontradictions&conflictscomprehensivelyimprovetheglobalmarketingmanagementlevelultimatelyimprovethemultinationalcpations’busi

12、nessperfmance.Howeverfromtherichexperienceinglobalmarketingstrategythecurrentglobalmarketingtheyincludedintegratedglobalmarketingstrategyisnotenoughtoprovideoverallsolutionstoproblemsthatmultinationlcpationsencounteredin

13、practice.Firstlyasaabstracttheythecompletestardizationadaptivestrategyareverylimitedtoguidepractice.Inthisfieldsomescholarshavemadeempiricalresearchonsomeindustriespointedoutthesomeacteristicsofindustryproductinlinewiths

14、tardizationaadaptivestrategy.Howeverwebelievethatitstilllacksofanunifiedframewktheeticallytomakeaconcreteanalysisonapplicableconditionsofthetwostrategies.Itisalsohelpfulfmultinationalcpationstodistinguishthecriteriononst

15、ardizationadapatablitychooseappropriatestrategiesaccdingtodifferentindustriesdifferentproductswhendevelopingstrategies.Therefeestablishingaframewktomakeoverallanalysisonstrategicchoiceonglobalmarketingstardizationadapatb

16、ilityhasbecomeaburningproblemneededtobesettledinglobalmarketingpractice.Secondlyintheyitlacksofanindexsystemtoquantizeinternationaldevelopmentlevelfmultinationalcpations.Sincetheglobalizationofmultinationalcpationsis“pro