唐山遠洋購物中心戰(zhàn)略與運營管理模式研究.pdf

1、對外經濟貿易大學碩士學位論文唐山遠洋購物中心戰(zhàn)略與運營管理模式研究姓名：許亞平申請學位級別：碩士專業(yè)：工商管理指導教師：李相志20050401對外經濟貿易大學 2003 級 MBA 學位論文 9Abstract With thoroughly development of China economy, some entirely new commercial retailing forms such as shoppingmall em

2、erge. In recent years, shoppingmall has already appeared its unique advantages. On the other hand, being lack of effective operating management model, the development of the malls is meeting challenges. At present, Beiji

3、ng Wanchang Investment Group will establish the first large-scale shoppingmall of the North China in Tangshan. It will face the same operating problem. This paper tries to frame a development strategy and establish a

4、 management model to operate this mall effectively. The first part mainly describes the current situation and the development trend of the shoppingmall in China. The second part analyzes macro circumstance

5、 of Tangshan and on the basis of the Tread Zone theory, the paper concludes that Tangshan has prerequisites to develop Shoppingmall. The third part analyzes the strengths and weaknesses, opportunities

6、and threats of the Pelagic shoppingmall, and offers the suggestion of the development plan and marketing strategy. Lastly, the paper gives the management model of Pelagic shopping mall and analyzes the value