高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制

1、Success Intermediate 高級(jí)英語(yǔ)（1）,,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,. .,Unit 14 The hard sell,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,,,. .,,Teaching and learning contents,一、Grammar and listening (See TB-P216-217)二、Reading and vocabulary

2、(See TB-P218-219)三、Listening and vocabulary (See TB-P220)四、Speaking and listening (See TB-P221)五、Vocabulary (See TB-P222)六、Writing (See TB-P222-223)七、Supplement –Culture Notes

3、 (See TB-P229),,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,. .,appetising commercial convenient creamy delicious

4、 faulty fresh frozen horrific inform

5、ative juicy lean nutritious revolutionary sensational

6、 stale tasty tinned tough,Warm-up : Translate the following adjectives into Chinese,開(kāi)胃的，促進(jìn)食欲的,商業(yè)的，商務(wù)的,方便的，便利的,光滑油膩的，有奶油味的

7、,美味的，可口的,有錯(cuò)誤的，有缺點(diǎn)的,新鮮的，鮮嫩的,冷凍的，冷藏的,令人恐懼的，可怕的,提供信息的,多汁的，多水分的,不肥的，瘦的,有營(yíng)養(yǎng)的，滋養(yǎng)的,革命的,非常好的，吸引人的，轟動(dòng)的,不新鮮的，味道變壞的,美味的，可口的,粗暴的，困難的，咬不動(dòng)的,灌裝的，聽(tīng)裝的,一.Grammar and listening (See TB-P216-217),,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,. .,一.Gra

8、mmar and listening (See TB-P216-217),Exercise 1 Look at these adverts for early American convenience food and answer the questions. What sort of products are shown?. Do they look tasty?. How popular is conveni

9、ence food in your country? What sort of products are most common?. What’s your opinion of this sort of food? Why?,A bread B tinned peas C TV dinner (pre-cooked meal),,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,Exercise 2 Check if you understan

10、d the sentences below. Use a dictionary to help you. Then listen and match sentences1-7 with products A-C. 1.You need a saucepan to prepare it/them.2.You need to heat it in an oven.3.It comes in three varieties-chicke

11、n, beef and pork.4.You don’t need to wash up afterwards.5.It doesn’t go stale for a week.6.It’s natural, nutritious and good for you.7.It can be eaten with stews or meat dishes.,Keys: 1 B 2 C 3 C 4 C 5 A 6

12、B 7 B,Exercise 3 Listen again and match the adjectives with products A–C. appetising convenient creamy delicious fresh juicy lean natural r

13、evolutionary sensational,,Keys: A delicious, juicy, creamy, convenient, leanB appetising, natural, sensational C fresh, revolutionary,Listening Exercises,,NOtes to the listening,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,1 TV dinners電

14、視餐（也叫做冷凍餐、冰箱餐、微波餐或 者即食餐）指獨(dú)立包裝的冷凍或冷藏餐食。這種餐食基 本不需加工，而且包含了一頓單人餐所需的所有成分。2 bingo因出乎意料的成功而興奮的叫聲。3 mashed potatoes土豆泥。4 goodness精華，精髓。5 feel like想要……，后面接動(dòng)詞的–ing形式。6 space age technology太空時(shí)代技術(shù)。,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)

15、隊(duì)編制,Verb Patterns 動(dòng)詞形式 當(dāng)兩個(gè)動(dòng)詞連用時(shí)，第一個(gè)動(dòng)詞是用來(lái)表示時(shí)態(tài)，第二個(gè)動(dòng)詞不發(fā)生時(shí)態(tài)方面的變化。但是第 一個(gè)動(dòng)詞卻決定了第二個(gè)動(dòng)詞的形式。1.動(dòng)詞的-ing形式用于下列詞語(yǔ)或短語(yǔ)后（1）動(dòng)詞（admit, avoid, fancy, miss, stop, practise, enjoy, enjoy, imagine, keep, hate）（2）動(dòng)詞+介詞/動(dòng)詞短語(yǔ)(s

16、ucceed at, apologise for, dream about, think about, look forward to, give up, feel like)（3） 形容詞 + 介詞 (good at, interested in, proud of, sorry for, famous for, tired of) （4） 其他一些表達(dá) (after, by, instead of, when, I don’t

17、 mind, I can’t stand, without, be worth)2.帶to的不定式用于下列動(dòng)詞后 agree, allow, decide, expect, hope, learn, manage, offer, promise, refuse, seem, want, would like,need 3.不帶to的不定式用于下列動(dòng)詞后: 情態(tài)動(dòng)詞 (must, might, will, should, ca

18、n) 4.帶賓語(yǔ)的其他動(dòng)詞 (let , make),Grammar Explanation,!Mind the trap!,,有些動(dòng)詞可以接不同的動(dòng)詞形式，但是意思基本上差不多。 She started/continued/began/prefers/loves learning English.或者 She started/continued/began/prefers/loves to learn English.

19、He helped me install the program onto my computer.或者 He helped me to install the program.,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,Grammar Exercises,Exercise5:Complete the sentences with the correct form of the words in brackets. 1 Eating c

20、hilli peppers makes me (sweat). 2 You should _________ (shake) the bottle before _________ (open) it. 3 I’m thinking about _________ (become) a vegetarian. 4 I’m tired of _________ (cook) – do you fan

21、cy _________ (eat) out? 5 Would you like _________ (help) me _________ (peel) these potatoes? 6 Why do you keep _______ (drink) coffee when you know you can’t ____ _ _(sleep) afterwards? 7 He decided _________ (g

22、o) on a diet – he’s already managed _________ (lose) a few kilos. 8 The blackcurrant juice is on special offer this week. It’s worth ________ (buy) a few extra cartons. 9 Do you feel like _________ (get) a takeaway p

23、izza tonight?10 Dad’s a very nervous cook. He doesn’t let anyone _________ (watch) him in the kitchen. 11 I was in a hurry so she offered _________ (make) me a packed lunch. 12 She seems _________(relax) by _______

24、__ (eat) junk food in front of the TV.,sweat,shake,opening,becoming,cooking,eating,to help,peel,drink,sleep,to go,to lose,buying,getting,watch,to make,eating,to relax,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,Grammar Exercises,Exercise 6:Use the wo

25、rds/phrases in brackets to write a new sentence with a similar meaning.1 Becky’s parents only let her come home late at the weekends. ALLOW 2 After several minutes, they succeeded in finding a table that was free.

26、 MANAGE 3 I’d like to learn another foreign language. INTERESTED IN 4 Do you feel like going for a cup of coffee? FANCY 5 They didn’t allow us to bring pets with us. LET 6 We must book a table for this ev

27、ening. NEED 7 Do you want to order a takeaway pizza? FEEL LIKE,We need to book a table for this evening.,After several minutes, they managed to find a table that was free.,I’m interested in learning another foreign la

28、nguage.,Do you fancy going for a cup of coffee?,They didn’t let us bring pets with us.,Becky’s parents only allow her to come home late at the weekends.,Do you feel like ordering a takeaway pizza?,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,Grammar E

29、xercises,Exercise 7:Write the prepositions that go with these adjectives. Then use them to make sentences that are true for you. Use a dictionary to help you. 1 excited _______ 5 keen ________ 2 fed up _______

30、 6 worried ________ 3 fond ________ 7 good ________ 4 hopeless ________ I’m keen on swimming. I’m excited about finishing school in June.,Keys:1 by 2 with 3 of 4 at 5 on 6 by 7 at,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,二. Reading an

31、d vocabulary (See TB-P218-219),,Letter A the first paragraphDear Sir/Madam,I am writing in response to Judy Boyle’s article, ‘Time To Declare War on Advertising’ which appeared in Saturday’s paper. As someone who wor

32、ks in the advertising profession, I have to say that many of Ms Boyle’s views are exaggerated or simply wrong.Letter B the first paragraphDear Sir/Madam,After reading Judy Boyle’s article in Saturday’s paper (‘Time

33、To Declare War on Advertising’) I wanted to congratulate her on a brilliant piece.Letter C the first paragraphDear Sir/Madam,I am writing in response to Judy Boyle’s article, which appeared in your paper on March 2

34、2nd. Although I agreewith many of the things Ms Boyle wrote, I feel she didn’t mention some important points.,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,Exercise1 Read the first paragraph of each letter A–C. Which writer: 1 agrees with Judy Boyle

35、’s article. ___ 2 partially agrees with Judy Boyle’s article. ___ 3 disagrees with Judy Boyle’s article. ___,B,C,A,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,二. Reading and vocabulary (See TB-P218-219),,Exercise 2Quickly read the letters and tr

36、y to decide what Judy Boyle wrote about in her article.Exercise 3 Choose the best title for each letter to the editor A–C. There are two titles that you don’t need. 1 More advertising clichés. 2 How advertisi

37、ng helps the economy. 3 Life before advertising. 4 Why advertising is a good thing. 5 How advertising makes us unhappyExercise 4 Find these words and phrases in the letters. How would you say them in your language?

38、Letter A: advertising TV commercial (advertising) slogan ad-break Letter B: ad/advert advertising agency Letter C: spam billboard junk mail leaflet poster,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,Answer: She wants fewer adverts. She doesn’t l

39、ike the stereotypes represented in adverts. She thinks adverts are an invasion of our privacy,key:1.B 2.X 3.X 4.B 5.C,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,二. Reading and vocabulary (See TB-P218-219),,Exerc

40、ise 5 Read the letters again. Tick true and cross false. 1 Ashley Coates believes that, thanks to advertising, there is a bigger range of newspapers and magazines on the market.2 He suggests that the 1940s were an exci

41、ting decade to live in. 3 He thinks that adverts take a lot of their ideas from pop videos.4 Duncan Grant uses the example of car adverts to show how exciting adverts can be. 5 He suggests that stereotypes in adverts

42、don’t change very quickly.6 Jean Cox doesn’t believe that people have contact with 3,000 advertising messages each day.7 She thinks that advertising makes us feel that what we own is never good enough.,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,ke

43、y:1. √2. X 3. X 4. X 5. √ 6. X 7. √,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,二. Reading and vocabulary (See TB-P218-219),,Exercise 6 Work in groups and answer the questions. 1 Which of the opinions in the letters do you agree with most? W

44、hy? 2 What is your favourite billboard/TV advert? Why do you like it? 3 Can you think of any advertising slogans which have entered everyday language? 4 Can you think of any more clichés or stereotypes that are u

45、sed in adverts?,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,1 I am writing in response to Judy Boyle’s article, ...“我寫信的目的是想回應(yīng)一下朱迪 ·博伊爾的文章……”短語(yǔ)in response to的意思是“回應(yīng)”。2 I have to say that many of Ms Boyle’s views are exag- gerate

46、d or simply wrong.“我得說(shuō)博伊爾女士的許多觀點(diǎn)有點(diǎn)夸大其詞或者說(shuō)完全錯(cuò)誤。” I have to say的意思是“我得說(shuō)（用以強(qiáng)調(diào)自己的觀點(diǎn)）……”， simply在此處的意思是“完全地，絕對(duì)地”。3 The Dark Ages of the1940s... “20世紀(jì) 40年代的黑暗時(shí)代……”此處作者有點(diǎn)夸張，因?yàn)樗J(rèn)為那時(shí)只有一個(gè)公共電視頻道、兩個(gè)公共廣播臺(tái)和無(wú)聊的報(bào)刊，選擇太少了，所以稱之為“黑暗時(shí)代”。但是英

47、文中常出現(xiàn)的“ the DarkAges”通常用來(lái)指歐洲中世紀(jì)的早期，即大約在公元 500—1100年。其間，日耳曼部族橫掃歐洲和北非，經(jīng)常襲擊并破壞城鎮(zhèn)和居住區(qū)，這一時(shí)期被認(rèn)為是一個(gè)較為蒙昧的時(shí)期。4 The three-minute ad-break on TV is just enough time to make a nice cup of tea.“三分鐘的電視廣告休息正好可以沖一杯香茶?！盿d是advertisement

48、的簡(jiǎn)寫形式。 break此處是名詞，意思是“間歇，中間休息”。5 I wanted to congratulate her on a brilliant piece.“我想祝賀她寫了這么好的文章?！盋ongratulate someone on something的意思是“就…對(duì)某人表示祝賀”，piece這里的意思是“一篇章”。6 Why does nobody wear glasses – unless it’s an adver

49、t for an optician’s？“除了眼鏡店的廣告外，為何其他廣告中的人都不戴眼鏡？” optician“眼鏡商”，加上 ’s，指的是“眼鏡店”。一些表示該職業(yè)的名詞后面加’s表示該職業(yè)的工作場(chǎng)所，如 dentist’s牙醫(yī)診所。,LANGUAGE NOTES,,NOtes to the listening,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,7 And yet, I have been watching fools like these

50、 advertise products for the past twenty years!“然而在過(guò)去的20年里，我卻一直看這樣的傻子們?yōu)楫a(chǎn)品做的廣告?！边@個(gè)句子比較長(zhǎng)，watching后面引導(dǎo)了一個(gè)賓語(yǔ)從句，從句中fools是主語(yǔ)，like these作定語(yǔ)來(lái)修飾 fools。短語(yǔ) and yet的意思是“然而，但是，可是”。8 A recent report suggests that, on average, each per

51、son has to put up with about 3,000 advertising messages every day.“最近的一個(gè)報(bào)告顯示每人平均每天要忍受 3 000條的廣告信息?！?suggest此處的意思是“表明”，短語(yǔ) on average的意思“平均”，在句中起副詞的作用。短語(yǔ) put up with的意思是“忍受，容忍”。9 At first sight, this number seems impossib

52、le, ...“乍一看，這個(gè)數(shù)字好像不可能，……”短語(yǔ) at first sight的意思是“乍看之下；一看到……就”，如 They fell in love at first sight.“他倆一見(jiàn)鐘情”。 10 ... and pop-up adverts on internet pages.“網(wǎng)頁(yè)上彈出的廣告。” pop-up，“（計(jì)算機(jī)）（菜單或其他應(yīng)用程序）彈出的”。 11 First of all, ...Then ..

53、. Then ... Finally ...“首先……，其次……，然后……，最后……?！边@些過(guò)渡詞使本段內(nèi)容的條理清楚。大家在寫英文材料時(shí)不妨借鑒一下。 12 In short, advertising is one big lie.“總之，廣告就是個(gè)彌天大謊?！?in short的意思是“簡(jiǎn)而言之，總之”，用在文章的最后，來(lái)對(duì)前文做總結(jié)。,,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,三. Listening and vocabulary (Se

54、e TB-P220),Exercise 1 Work in pairs. Do you enjoy shopping? Why?/Why not? Tell your partner.,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,,三. Listening and vocabulary (See TB-P220),Exercise 2 Listen to the conversation between Jason and his parents

55、and answer the questions.,1 When is International Buy Nothing Day? 2 What do campaigners hope that people will do on this day? 3 Is Jason for or against supermarkets and chain stores? Why? 4 Would you find

56、 it easy to go for one day without buying anything? Why?/Why not?,Your own answers,The last Friday in November,Think about whether they really need to buy the things they usually buy.,Against—supermarkets dominate our

57、lives and we all buy the same things.,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,,三. Listening and vocabulary (See TB-P220),Exercise 3 Match items 1–9 with places a–i. Then listen and check. Where can you buy them?,1 boot polish

58、 a baker’s 2 pet food b butcher’s 3 cosmetics c chemist’s 4 bread d clothes store 5 vegetables

59、 e greengrocer’s 6 stationery f grocer’s 7 meat g newsagent’s 8 salt h pet shop 9 underwear

60、 i shoe shop,,,,,,,,,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,三. Listening and vocabulary (See TB-P220),Exercise 4 Listen again and answer the questions.,1 Why do Sue and Jeff think that life before supermarkets was worse?

61、2 What further arguments does Jason give against supermarkets?,You had to go to different shops and queue, carry your bags around town and walk a long way. It took much longer. There were no convenient car parks. It w

62、as more expensive.,Workers’ wages are low, it is bad for farmers and small businesses, it encourages families to go shopping together as if it were fun.,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,,,三. Listening and vocabulary (See TB-P220),Exercise

63、5 Complete the compound nouns below with a word from the box.,cash (x 2) chain changing department shop shopping (x 2),,1 _________ assistant – someone whose job is selling things in a shop2 _________ tr

64、olley – a metal structure on wheels that is used for carrying things in shops3 _________ store – one of a group of similar shops owned by the same company 4 _________ register – a machine that is used in shops for ke

65、eping money in 5 _________ centre/mall – a place where a lot of shops have been built close together 6 _________ rooms – a room in a shop where you can try clothes 7 _____ ____ store – a large shop divided into

66、 several different parts, each of which sells different things8 _________ dispenser – a machine, usually outside a bank, that you can get money from,Shop,Shopping,Shopping,Chain,Cash,Departme

67、nt,Cash,Changing,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,四. Speaking and listening (See TB-P221),,Prepare and give a short presentation on one of the topics below.,,高級(jí)英語(yǔ)課程教學(xué)團(tuán)隊(duì)編制,1. Small shops still have an important role to play in today’s to

68、wns and cities. Do you agree?2.Shopping has become one of the most important leisure activities of our time. Is this a problem?,Exercise 1 Look at the cartoon below and answer the questions.Have you ever been