品牌生態(tài)戰(zhàn)略模式及其競(jìng)爭(zhēng)力評(píng)價(jià)研究.pdf

1、武漢理工大學(xué)碩士學(xué)位論文品牌生態(tài)戰(zhàn)略模式及其競(jìng)爭(zhēng)力評(píng)價(jià)研究姓名：袁虎申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：林根祥20050301武漢理工大學(xué)碩士學(xué)位論文AbstractLarryIjght，afamousexpertinmarketing，pointedoutthat“Themarketinginfutureiscompetitionofbralld——brandcompetitioninthemarketoccupationrat

2、eSoitmoreimportanttoholdthemarketthantoownthefactorybuttheonlywaytoholdthemarketistohavethecompetitiveandpreponderantbrand’’Withthemarketcompetitionbecomingmoreandmorefurious，brandhasbeenbecomingoneofthemoststeadyoperati

3、onfactorsofenterprisesinthemarket，brandstrategybecomestheinevitablechoiceofmostenterprisesintheprocessofobtaincompetitionadvantageinthemarketcompetitionAsafrontfieldofthebrandresearching，brandecologicalstrategyhasbecomea

4、hotpointofmostscholarsinbrandMakingageneralsurveyofthetheoreticalresearchinourcountry，wecanfindthatmostresearchbelongtothediscussionofakindoftheoryandit’sdifficulttoguideenterprisesinthecourseofpracticingSoonlybyprobinga

5、kindofbrandecologicalstrategicmodeladapttoenterprises’practicestructuringscientificmethodtoappraisebrandecologicalcompetitiveness，enterprisesareabletopracticebrandecoklgicalstrategyFromthispoint，thepapermadeadeepresearch

6、oRthebrandecologicalmodelandmethodtoappraisebrandecologicalcompetitiveness，whichbasedonsomescientifictheories，suchaseconomics，management，ecologysystemapproachandillegibilitymathetc，expectedtopossesscertaindirectivesignif

7、icancetoenterprisesOnthebasisofrealizingcurrentbrandecologicaltheorythispaperresearchedontheecologicalmindofbrandoperation、themeaningandcharacteristicsofbrandecologicalstrategyfromthecomprehensionofbrandecologicalstrateg

8、y；Basedonit，thepaperbroughtout”theTrinity”operationmodeofbrandecologicalstrategyinnovativelyandmadeadeepanalysistothismodefromthreerespects：macroscopichitviewandmicrocosmicSecondlycarriedonresearchtothebehaviorofbrandeco

9、logicalcompetitivenessthroughqualitativeandquantitativeanalysis，anddesignedtheappraisalmodelofbrandecologicalcompetitiveness；Finallythepaperproposedthebasictacticswithpertinenceonthebasisofthepracticeofbrandecologicalstr