我國開放式基金市場營銷策略研究.pdf

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2、，作老棼名f一：塑至掛=一1_、、i指導(dǎo)教師0筆：：ll!堊籃到i壘蕉～完成日鞔。二二蘭QQ垂生盍旦：上海海事大學(xué)碩士學(xué)位論文我國開放式基金市場營銷策略研究ABSTRACT94openendedfundsarenowoperatingindomesticfundmarketbyAugust312004，andtheissuingscaleoftotalis282，700millionyuan，accountingfor7943％ofth

3、etotalscaleoftheinvestmentfundsItisestimatedthattheissuingscaleoftheopenendedfundwillexceed500billionyuanby2005Whilethescaleofthefundassetsincreasesatfullspeed，thevarietyoffundisinnovatingconstantlyFromtheangleofinvestme

4、ntobjective，fundisclassifiedintogrowinguptypefundandincometypefundaccordingtoinvestmenttarget，classifiedintostockfund，bondfundandmoneymarketfundMeanwhile，leverfundandundertakingthefundwillalsoappearinthefundmarketinthene

5、arfutureItisobviousthattheopen—endedfundisdevelopinginanunDrecedentedpaceinChinaAftergoingthroughthehighspeeddevelopmentininitialphaseandlowebblater，thenwanderingupanddown，theChineseopenendedfundpassingbythreeyearsanddev

6、elopingtheunusualroadfacesmoreandmorerealitytestAsquantityoffundincreasesconstantly，theoverseasfundisconstantlyjoiningthecornpetitionoftheChinesemarketthefiercenessOfcompetitionOfthefundmarketcanbewellimaginedInaddition，

7、becausetheChinesestockmarketisdepressingforalongtimeatpresent，theperformanceofthefundisgettingworse，majorityappearloss，causefundsellsharewither，redeemphenomenontakeplaceconstantlyonalargescaleconstantly，inaddition，Thepro

8、pagandaandeducationalworkofinvestorshavenotkeptupwith，distributionofinterestsimbalancedsellingincentivemechanismonacommissionbasistobeperfectorganization，thefundismoreandmoredifficultinmarketingComparedwithcruelfact，them

9、arketingofthefundtradeisstillatthestartingstage，manymarketingtheorieshavenotbeenwellappliedinthefundtradeFacethiscurrentsituation，thistextisthroughthecollectionofthematerials，thecombinationofthoeryandpractice，aimingatput