白象方便面貴州市場營銷策劃.pdf

1、鄭州大學(xué)碩士學(xué)位論文白象方便面貴州市場營銷策劃姓名：周建軍申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：高友才20070501ABSTRACTThebaixianggroupguizhollsalesdivisionexperienceddwindfingmarketshareanddeceasingprofitmargininGuizhouProvinceatsuchallintensiveenvironmentIt’snodoubtth

2、atthemarketings自ratcgy’oneofthemostimportantaspectsofallenterprise’SoverallstrategywillplayakeyroletoachievesustainablecompetencyInordertesolvetheactualproblemexistednowbyusingsomemarketingandstrategyrelatedtheoriessucha

3、sPortersFivePowerModel，SWOTAnalysisandMarketingMi】【etctheauthorfirstidentifiedtheopportunitiesandthreatsthatthesalesdivisionfacedaSwellasthestrengthsandweaknessescomparedwithcompetitors，andthensetupthemarketingsUategyada

4、ptedtothesalesdivisionandeventuallybuildsomecomprehensivemarketingmixesandinsurancemeasuresaccordinglyThepaperhassetupamarketings眥egysystematicallywhichnotonlyhaveaframestrUctureofstrategicanalysisbutalsohavetheclearcuta

5、ctionplanRishopedthatthepaperwillhavereferencevalueforinstantnoodlescompaniesandevensomefastmovingconsumergoodscompaniesespeciallywhentheyneedtOdomeifmarketplansThemainstructureofthisthesisareasfollows：inthebeginning，fin

6、dingoutthestrengthsandtheweaknessesfromtheinnersideandtheopportunitiesandthethreatsfromtheoutsideofthesalesdivisionthroughanalyzingthewholeenvironment，includingthesalesdivisionitselfthesegmentmarket，consumersbehaviorcomp

7、etitorsandthenusingSWOTandsomeothermarketingrelatedtheoriestoevolvethemarketingstrategyandaccordinglyformulatingthemarkingmixestoensurethesuccessiveimplementoftheoverallmarketingstrategyintheendThemainstructureofthisthes

8、isareasfollows：firstlyilluminatingthenecessitiesofsettingupamarketingstrategyforthesalesdivisionatcurrenttimeandtheresearchingroutineofthisthesis；secondlyanalyzingtheinnerenvironmentoftheenterpriseespeciallythemainproduc